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Кино в массы, деньги в кассы

Россияне стали чаще посещать культурные мероприятия, выяснила исследовательская компания GfK.

За два года с 15% до 20% выросло число посетителей театров, любителей концертов — с 17% до 22%, а посещаемость кинотеатров возросла с 41% до 45%.

При этом билеты на развлечения горожане стали гораздо активнее покупать через онлайн-агрегаторы: доля таких покупателей выросла за два года с 11% до 19%. На рынке билетных сервисов продолжает лидировать «Яндекс Афиша».

😀Пожалуй, лучший телеграм-канал о маркетинге
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Кино в массы, деньги в кассы

Россияне стали чаще посещать культурные мероприятия, выяснила исследовательская компания GfK.

За два года с 15% до 20% выросло число посетителей театров, любителей концертов — с 17% до 22%, а посещаемость кинотеатров возросла с 41% до 45%.

При этом билеты на развлечения горожане стали гораздо активнее покупать через онлайн-агрегаторы: доля таких покупателей выросла за два года с 11% до 19%. На рынке билетных сервисов продолжает лидировать «Яндекс Афиша».

😀Пожалуй, лучший телеграм-канал о маркетинге

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After fleeing Russia, the brothers founded Telegram as a way to communicate outside the Kremlin's orbit. They now run it from Dubai, and Pavel Durov says it has more than 500 million monthly active users. Apparently upbeat developments in Russia's discussions with Ukraine helped at least temporarily send investors back into risk assets. Russian President Vladimir Putin said during a meeting with his Belarusian counterpart Alexander Lukashenko that there were "certain positive developments" occurring in the talks with Ukraine, according to a transcript of their meeting. Putin added that discussions were happening "almost on a daily basis." Founder Pavel Durov says tech is meant to set you free At this point, however, Durov had already been working on Telegram with his brother, and further planned a mobile-first social network with an explicit focus on anti-censorship. Later in April, he told TechCrunch that he had left Russia and had “no plans to go back,” saying that the nation was currently “incompatible with internet business at the moment.” He added later that he was looking for a country that matched his libertarian ideals to base his next startup. What distinguishes the app from competitors is its use of what's known as channels: Public or private feeds of photos and videos that can be set up by one person or an organization. The channels have become popular with on-the-ground journalists, aid workers and Ukrainian President Volodymyr Zelenskyy, who broadcasts on a Telegram channel. The channels can be followed by an unlimited number of people. Unlike Facebook, Twitter and other popular social networks, there is no advertising on Telegram and the flow of information is not driven by an algorithm.
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