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🌟 IT HAS TO BE…

Вайдены взяли известный слоган Heinz «It has to be Heinz», но перевернули игру. И вместо названия кетчупа написали еду, к которой он добавляется.

Пишут, что на тестах 70%+ потребителей поняли, что это реклама Heinz 🎩

Вышло круто!

Агентство: Wieden+Kennedy London

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🌟 IT HAS TO BE…

Вайдены взяли известный слоган Heinz «It has to be Heinz», но перевернули игру. И вместо названия кетчупа написали еду, к которой он добавляется.

Пишут, что на тестах 70%+ потребителей поняли, что это реклама Heinz 🎩

Вышло круто!

Агентство: Wieden+Kennedy London

🔵

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Asked about its stance on disinformation, Telegram spokesperson Remi Vaughn told AFP: "As noted by our CEO, the sheer volume of information being shared on channels makes it extremely difficult to verify, so it's important that users double-check what they read." For tech stocks, “the main thing is yields,” Essaye said. The message was not authentic, with the real Zelenskiy soon denying the claim on his official Telegram channel, but the incident highlighted a major problem: disinformation quickly spreads unchecked on the encrypted app. The fake Zelenskiy account reached 20,000 followers on Telegram before it was shut down, a remedial action that experts say is all too rare. Russians and Ukrainians are both prolific users of Telegram. They rely on the app for channels that act as newsfeeds, group chats (both public and private), and one-to-one communication. Since the Russian invasion of Ukraine, Telegram has remained an important lifeline for both Russians and Ukrainians, as a way of staying aware of the latest news and keeping in touch with loved ones.
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