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Не Telegram едиными — говорим про SMM 2024-2025

Сила в коммуникации — и зачем вам свое медиа

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Делюсь презентациями моими и коллег по сессии с Национального рекламного форума:

Не Telegram едиными — говорим про SMM 2024-2025

Сила в коммуникации — и зачем вам свое медиа

Полезного чтения 🤟

🤟Вы супер, что читаете канал «Ишь, Миша!»

BY Ишь, Миша! | Записки SMM-практика


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Perpetrators of such fraud use various marketing techniques to attract subscribers on their social media channels. In 2018, Russia banned Telegram although it reversed the prohibition two years later. Telegram was co-founded by Pavel and Nikolai Durov, the brothers who had previously created VKontakte. VK is Russia’s equivalent of Facebook, a social network used for public and private messaging, audio and video sharing as well as online gaming. In January, SimpleWeb reported that VK was Russia’s fourth most-visited website, after Yandex, YouTube and Google’s Russian-language homepage. In 2016, Forbes’ Michael Solomon described Pavel Durov (pictured, below) as the “Mark Zuckerberg of Russia.” The Securities and Exchange Board of India (Sebi) had carried out a similar exercise in 2017 in a matter related to circulation of messages through WhatsApp. In addition, Telegram's architecture limits the ability to slow the spread of false information: the lack of a central public feed, and the fact that comments are easily disabled in channels, reduce the space for public pushback.
from hk


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