☕️ Имиджевая реклама — не просто красивые картинки, а современный рабочий инструмент в бизнесе
Поэтому девелоперы щедро инвестируют в нее — наружку, ТВ, рекламу на сайтах объявлений. Из последнего: в кейсе коллеги показали, что Авито можно использовать не только для подключения классических инструментов, но и для медийных кампаний.
☕️ Имиджевая реклама — не просто красивые картинки, а современный рабочий инструмент в бизнесе
Поэтому девелоперы щедро инвестируют в нее — наружку, ТВ, рекламу на сайтах объявлений. Из последнего: в кейсе коллеги показали, что Авито можно использовать не только для подключения классических инструментов, но и для медийных кампаний.
Спойлер: микс форматов = продажи.
Такое мы читаем.
BY олдскульный маркетинг
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A Russian Telegram channel with over 700,000 followers is spreading disinformation about Russia's invasion of Ukraine under the guise of providing "objective information" and fact-checking fake news. Its influence extends beyond the platform, with major Russian publications, government officials, and journalists citing the page's posts. Pavel Durov, a billionaire who embraces an all-black wardrobe and is often compared to the character Neo from "the Matrix," funds Telegram through his personal wealth and debt financing. And despite being one of the world's most popular tech companies, Telegram reportedly has only about 30 employees who defer to Durov for most major decisions about the platform. "We as Ukrainians believe that the truth is on our side, whether it's truth that you're proclaiming about the war and everything else, why would you want to hide it?," he said. In addition, Telegram's architecture limits the ability to slow the spread of false information: the lack of a central public feed, and the fact that comments are easily disabled in channels, reduce the space for public pushback. Now safely in France with his spouse and three of his children, Kliuchnikov scrolls through Telegram to learn about the devastation happening in his home country.
from hk
