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Новая эпоха уличного медиа

На пресс-конференции в Москве медиахолдинг МАЕР анонсировал революционную Единую платформу цифровых коммуникаций, которая увеличит аудиторию до 100 млн человек.

Новая платформа охватит весь спектр медиаканалов: от медиафасадов до онлайн-радио и ТВ. Она даст возможность моментально менять креативы, адаптировать кампании под новые форматы и улучшать их эффективность. Это позволит брендам создавать креативные проекты, захватывающие каждого жителя страны.

Сегодня аудитория МАЕР уже превышает 30 миллионов человек в месяц в крупнейших городах России от Санкт-Петербурга до Владивостока.

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Create: 2024-11-12
Last Update: 2024-12-01 07:38:22

Новая эпоха уличного медиа

На пресс-конференции в Москве медиахолдинг МАЕР анонсировал революционную Единую платформу цифровых коммуникаций, которая увеличит аудиторию до 100 млн человек.

Новая платформа охватит весь спектр медиаканалов: от медиафасадов до онлайн-радио и ТВ. Она даст возможность моментально менять креативы, адаптировать кампании под новые форматы и улучшать их эффективность. Это позволит брендам создавать креативные проекты, захватывающие каждого жителя страны.

Сегодня аудитория МАЕР уже превышает 30 миллионов человек в месяц в крупнейших городах России от Санкт-Петербурга до Владивостока.

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Date: 2024-12-01|

Now safely in France with his spouse and three of his children, Kliuchnikov scrolls through Telegram to learn about the devastation happening in his home country. It is unclear who runs the account, although Russia's official Ministry of Foreign Affairs Twitter account promoted the Telegram channel on Saturday and claimed it was operated by "a group of experts & journalists." Telegram has become more interventionist over time, and has steadily increased its efforts to shut down these accounts. But this has also meant that the company has also engaged with lawmakers more generally, although it maintains that it doesn’t do so willingly. For instance, in September 2021, Telegram reportedly blocked a chat bot in support of (Putin critic) Alexei Navalny during Russia’s most recent parliamentary elections. Pavel Durov was quoted at the time saying that the company was obliged to follow a “legitimate” law of the land. He added that as Apple and Google both follow the law, to violate it would give both platforms a reason to boot the messenger from its stores. The company maintains that it cannot act against individual or group chats, which are “private amongst their participants,” but it will respond to requests in relation to sticker sets, channels and bots which are publicly available. During the invasion of Ukraine, Pavel Durov has wrestled with this issue a lot more prominently than he has before. Channels like Donbass Insider and Bellum Acta, as reported by Foreign Policy, started pumping out pro-Russian propaganda as the invasion began. So much so that the Ukrainian National Security and Defense Council issued a statement labeling which accounts are Russian-backed. Ukrainian officials, in potential violation of the Geneva Convention, have shared imagery of dead and captured Russian soldiers on the platform. Since January 2022, the SC has received a total of 47 complaints and enquiries on illegal investment schemes promoted through Telegram. These fraudulent schemes offer non-existent investment opportunities, promising very attractive and risk-free returns within a short span of time. They commonly offer unrealistic returns of as high as 1,000% within 24 hours or even within a few hours.
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