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А фот еще коллеги с Asian Film Market в Сингапуре прислали фото офлайн-активации Squid Games с неожиданным партнером — виски Johnnie Walker. С алкоголем коллабятся довольно редко, слишком много рисков, но выглядит любопытно!

🔥Лучшие кейсы промо кино и сериалов



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А фот еще коллеги с Asian Film Market в Сингапуре прислали фото офлайн-активации Squid Games с неожиданным партнером — виски Johnnie Walker. С алкоголем коллабятся довольно редко, слишком много рисков, но выглядит любопытно!

🔥Лучшие кейсы промо кино и сериалов

BY Идея — огонь! Маркетинг кино и сериалов










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Soloviev also promoted the channel in a post he shared on his own Telegram, which has 580,000 followers. The post recommended his viewers subscribe to "War on Fakes" in a time of fake news. What distinguishes the app from competitors is its use of what's known as channels: Public or private feeds of photos and videos that can be set up by one person or an organization. The channels have become popular with on-the-ground journalists, aid workers and Ukrainian President Volodymyr Zelenskyy, who broadcasts on a Telegram channel. The channels can be followed by an unlimited number of people. Unlike Facebook, Twitter and other popular social networks, there is no advertising on Telegram and the flow of information is not driven by an algorithm. In 2018, Russia banned Telegram although it reversed the prohibition two years later. Given the pro-privacy stance of the platform, it’s taken as a given that it’ll be used for a number of reasons, not all of them good. And Telegram has been attached to a fair few scandals related to terrorism, sexual exploitation and crime. Back in 2015, Vox described Telegram as “ISIS’ app of choice,” saying that the platform’s real use is the ability to use channels to distribute material to large groups at once. Telegram has acted to remove public channels affiliated with terrorism, but Pavel Durov reiterated that he had no business snooping on private conversations. The fake Zelenskiy account reached 20,000 followers on Telegram before it was shut down, a remedial action that experts say is all too rare.
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Telegram Идея — огонь! Маркетинг кино и сериалов
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