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No pressure. О маркетинге.
Как Perrier перепридумали себя. Красивый дорогой кейс. Рассказ по следам выступления глобального директора Elisa Gregory на конференции DMEXCO, на которой я была недавно в Кельне. Шаг 1. Осознать своё нынешнее положение и позицию на рынке, провести исследование…
Для зумеров у Perrier стратегия с «Эмили в Париже» и полезных вод с моктейлями, (вот здесь писала подробно), а для основной аудитории вот такая компания “As seen on Terrasse”.
Вери френч, Très chic! 🇫🇷💓

Обожаю эти малюсенькие парижские столики, классно они настроение передали.

#симпатичное #одобряем
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Для зумеров у Perrier стратегия с «Эмили в Париже» и полезных вод с моктейлями, (вот здесь писала подробно), а для основной аудитории вот такая компания “As seen on Terrasse”.
Вери френч, Très chic! 🇫🇷💓

Обожаю эти малюсенькие парижские столики, классно они настроение передали.

#симпатичное #одобряем

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Now safely in France with his spouse and three of his children, Kliuchnikov scrolls through Telegram to learn about the devastation happening in his home country. On December 23rd, 2020, Pavel Durov posted to his channel that the company would need to start generating revenue. In early 2021, he added that any advertising on the platform would not use user data for targeting, and that it would be focused on “large one-to-many channels.” He pledged that ads would be “non-intrusive” and that most users would simply not notice any change. In a statement, the regulator said the search and seizure operation was carried out against seven individuals and one corporate entity at multiple locations in Ahmedabad and Bhavnagar in Gujarat, Neemuch in Madhya Pradesh, Delhi, and Mumbai. Since January 2022, the SC has received a total of 47 complaints and enquiries on illegal investment schemes promoted through Telegram. These fraudulent schemes offer non-existent investment opportunities, promising very attractive and risk-free returns within a short span of time. They commonly offer unrealistic returns of as high as 1,000% within 24 hours or even within a few hours. Meanwhile, a completely redesigned attachment menu appears when sending multiple photos or vides. Users can tap "X selected" (X being the number of items) at the top of the panel to preview how the album will look in the chat when it's sent, as well as rearrange or remove selected media.
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