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✈️Кейс Авиасейлс: смешно, но поучительно.

Авиасейлс запустили конкурс: самый залайканный комментарий обещали напечатать на футболке и снимать в ней Reels месяц. Лидером стала надпись «kupibilet.ru» – сайт их партнера.

Кстати, Авиасейлс билеты не продает, а помогает искать варианты, перенаправляя на сайты агентств. У каждого своя роль, но не суть.

Итог: конкурс подстегнул обсуждение, а история стала ярким примером того, как важно учитывать неожиданные повороты в digital-мире.

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20.1K viewsJan 23 at 12:01

group-telegram.com/notypicmarketing/10202

Create: 2025-01-23
Last Update: 2025-01-24 10:04:50

✈️Кейс Авиасейлс: смешно, но поучительно.

Авиасейлс запустили конкурс: самый залайканный комментарий обещали напечатать на футболке и снимать в ней Reels месяц. Лидером стала надпись «kupibilet.ru» – сайт их партнера.

Кстати, Авиасейлс билеты не продает, а помогает искать варианты, перенаправляя на сайты агентств. У каждого своя роль, но не суть.

Итог: конкурс подстегнул обсуждение, а история стала ярким примером того, как важно учитывать неожиданные повороты в digital-мире.

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Telegram | DID YOU KNOW?

Date: 2025-01-24|

Ukrainian forces successfully attacked Russian vehicles in the capital city of Kyiv thanks to a public tip made through the encrypted messaging app Telegram, Ukraine's top law-enforcement agency said on Tuesday. The SC urges the public to refer to the SC’s I nvestor Alert List before investing. The list contains details of unauthorised websites, investment products, companies and individuals. Members of the public who suspect that they have been approached by unauthorised firms or individuals offering schemes that promise unrealistic returns On Telegram’s website, it says that Pavel Durov “supports Telegram financially and ideologically while Nikolai (Duvov)’s input is technological.” Currently, the Telegram team is based in Dubai, having moved around from Berlin, London and Singapore after departing Russia. Meanwhile, the company which owns Telegram is registered in the British Virgin Islands. At its heart, Telegram is little more than a messaging app like WhatsApp or Signal. But it also offers open channels that enable a single user, or a group of users, to communicate with large numbers in a method similar to a Twitter account. This has proven to be both a blessing and a curse for Telegram and its users, since these channels can be used for both good and ill. Right now, as Wired reports, the app is a key way for Ukrainians to receive updates from the government during the invasion. The channel appears to be part of the broader information war that has developed following Russia's invasion of Ukraine. The Kremlin has paid Russian TikTok influencers to push propaganda, according to a Vice News investigation, while ProPublica found that fake Russian fact check videos had been viewed over a million times on Telegram.
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