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14 теорий в PR, которые я проанализировал за последние четыре года и нашел им применение в работе:

Кривая Гартнера
Теория диффузии инноваций
Математическая модель Шеннона-Уивера
Когнитивные искажения
Пирамида Маслоу
Теория пропаганды Ласуэлла
Пузырь фильтров Илая Парайзера и парадокс релевантности
Теория коллективных репутаций
Формула счастья
Эффект Барнума
Спираль молчания
Эффект Земельвейса
Дискурсивное фреймирование
Коммуникативистика

BY Российская ассоциация по связям с общественностью




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The company maintains that it cannot act against individual or group chats, which are “private amongst their participants,” but it will respond to requests in relation to sticker sets, channels and bots which are publicly available. During the invasion of Ukraine, Pavel Durov has wrestled with this issue a lot more prominently than he has before. Channels like Donbass Insider and Bellum Acta, as reported by Foreign Policy, started pumping out pro-Russian propaganda as the invasion began. So much so that the Ukrainian National Security and Defense Council issued a statement labeling which accounts are Russian-backed. Ukrainian officials, in potential violation of the Geneva Convention, have shared imagery of dead and captured Russian soldiers on the platform. He said that since his platform does not have the capacity to check all channels, it may restrict some in Russia and Ukraine "for the duration of the conflict," but then reversed course hours later after many users complained that Telegram was an important source of information. Either way, Durov says that he withdrew his resignation but that he was ousted from his company anyway. Subsequently, control of the company was reportedly handed to oligarchs Alisher Usmanov and Igor Sechin, both allegedly close associates of Russian leader Vladimir Putin. Russian President Vladimir Putin launched Russia's invasion of Ukraine in the early-morning hours of February 24, targeting several key cities with military strikes. "He has kind of an old-school cyber-libertarian world view where technology is there to set you free," Maréchal said.
from hk


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