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Пару недель назад по телеграму прокатилась волна вздохов: «Как только мем появляется в коммерческих каналах, он испускает душу!»

На эту тему, конечно, тоже появилось много мемов. И мы наконец созрели порефлексировать об этом 🤍

Почему так кажется? В рекламе мем появляется тогда, когда он понятен почти всем. Значит — появился он уже давно и успел надоесть раннему большинству. 

Да, губительно для преиронии, и вполне ок для постиронии и метаиронии. О чём мы? Заглядывайте в карточки — там курс живительной мемологии!
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Пару недель назад по телеграму прокатилась волна вздохов: «Как только мем появляется в коммерческих каналах, он испускает душу!»

На эту тему, конечно, тоже появилось много мемов. И мы наконец созрели порефлексировать об этом 🤍

Почему так кажется? В рекламе мем появляется тогда, когда он понятен почти всем. Значит — появился он уже давно и успел надоесть раннему большинству. 

Да, губительно для преиронии, и вполне ок для постиронии и метаиронии. О чём мы? Заглядывайте в карточки — там курс живительной мемологии!

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That hurt tech stocks. For the past few weeks, the 10-year yield has traded between 1.72% and 2%, as traders moved into the bond for safety when Russia headlines were ugly—and out of it when headlines improved. Now, the yield is touching its pandemic-era high. If the yield breaks above that level, that could signal that it’s on a sustainable path higher. Higher long-dated bond yields make future profits less valuable—and many tech companies are valued on the basis of profits forecast for many years in the future. But the Ukraine Crisis Media Center's Tsekhanovska points out that communications are often down in zones most affected by the war, making this sort of cross-referencing a luxury many cannot afford. Pavel Durov, a billionaire who embraces an all-black wardrobe and is often compared to the character Neo from "the Matrix," funds Telegram through his personal wealth and debt financing. And despite being one of the world's most popular tech companies, Telegram reportedly has only about 30 employees who defer to Durov for most major decisions about the platform. These entities are reportedly operating nine Telegram channels with more than five million subscribers to whom they were making recommendations on selected listed scrips. Such recommendations induced the investors to deal in the said scrips, thereby creating artificial volume and price rise. On February 27th, Durov posted that Channels were becoming a source of unverified information and that the company lacks the ability to check on their veracity. He urged users to be mistrustful of the things shared on Channels, and initially threatened to block the feature in the countries involved for the length of the war, saying that he didn’t want Telegram to be used to aggravate conflict or incite ethnic hatred. He did, however, walk back this plan when it became clear that they had also become a vital communications tool for Ukrainian officials and citizens to help coordinate their resistance and evacuations.
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