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Бренд майонеза Hellmann's тонко потроллил кетчуп Heinz.

В рамках новой кампании бренд майонеза обратилась к немцам с фамилией Heinz и предложил им сменить фамилию. Всё дело в том, что в Германии живет более 35 000 человек с фамилией Heinz.

Как можно догадаться, не все они любят кетчуп. Поэтому маркетологи Hellmann's предложили им сменить фамилию с кетчупной на майонезною.

За неделю после запуска акции пятеро жителей Германии уже успели обновить свои документы и сменить фамилию с Heinz на Hellmann's.

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17.5K viewsEditor, Apr 19, 2024 at 18:00

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Create: 2024-04-19
Last Update: 2025-02-23 08:45:27

Бренд майонеза Hellmann's тонко потроллил кетчуп Heinz.

В рамках новой кампании бренд майонеза обратилась к немцам с фамилией Heinz и предложил им сменить фамилию. Всё дело в том, что в Германии живет более 35 000 человек с фамилией Heinz.

Как можно догадаться, не все они любят кетчуп. Поэтому маркетологи Hellmann's предложили им сменить фамилию с кетчупной на майонезною.

За неделю после запуска акции пятеро жителей Германии уже успели обновить свои документы и сменить фамилию с Heinz на Hellmann's.

BY Русский маркетинг

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Date: 2025-02-23|

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