Подходит к концу последняя неделя фестиваля «Октоберфест», а мы завершаем нашу пятничную «пивную» серию постов. Сегодня юрист Игорь Матвеев расскажет о самом интересном, на наш взгляд, кейсе — о нестандартных маркетинговых ходах шотландской пивоварни BrewDog.
Подходит к концу последняя неделя фестиваля «Октоберфест», а мы завершаем нашу пятничную «пивную» серию постов. Сегодня юрист Игорь Матвеев расскажет о самом интересном, на наш взгляд, кейсе — о нестандартных маркетинговых ходах шотландской пивоварни BrewDog.
Since January 2022, the SC has received a total of 47 complaints and enquiries on illegal investment schemes promoted through Telegram. These fraudulent schemes offer non-existent investment opportunities, promising very attractive and risk-free returns within a short span of time. They commonly offer unrealistic returns of as high as 1,000% within 24 hours or even within a few hours. Again, in contrast to Facebook, Google and Twitter, Telegram's founder Pavel Durov runs his company in relative secrecy from Dubai. For example, WhatsApp restricted the number of times a user could forward something, and developed automated systems that detect and flag objectionable content. Perpetrators of such fraud use various marketing techniques to attract subscribers on their social media channels. Asked about its stance on disinformation, Telegram spokesperson Remi Vaughn told AFP: "As noted by our CEO, the sheer volume of information being shared on channels makes it extremely difficult to verify, so it's important that users double-check what they read."
from id
