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In partnership with BGI Ethiopia, EMPA is excited to host its quarterly event themed: Marketing for Social Good.

📅 Date: June 27, 2024
📍 Location: Hilton Hotel, Addis Ababa
Time: Starting at 5:30 PM

Our distinguished panel includes:

Yasser Bagersh: Group CEO, Cactus Agency Network
Louis-Antoine Souchet: Country Director, AFD Ethiopia
Fana A. Abay: Marketing & Communications Director, PSI Ethiopia
Rahwa Gebremeskel: General Manager, Unbox Marketing (Moderator)

Join the event to explore the role of Marketing and Communication in driving social change.

RSVP to save your seat:
📧 [email protected] 📞 +251926773398



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In partnership with BGI Ethiopia, EMPA is excited to host its quarterly event themed: Marketing for Social Good.

📅 Date: June 27, 2024
📍 Location: Hilton Hotel, Addis Ababa
Time: Starting at 5:30 PM

Our distinguished panel includes:

Yasser Bagersh: Group CEO, Cactus Agency Network
Louis-Antoine Souchet: Country Director, AFD Ethiopia
Fana A. Abay: Marketing & Communications Director, PSI Ethiopia
Rahwa Gebremeskel: General Manager, Unbox Marketing (Moderator)

Join the event to explore the role of Marketing and Communication in driving social change.

RSVP to save your seat:
📧 [email protected] 📞 +251926773398

BY EMPA - Ethiopian Marketing Professionals Association


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The message was not authentic, with the real Zelenskiy soon denying the claim on his official Telegram channel, but the incident highlighted a major problem: disinformation quickly spreads unchecked on the encrypted app. False news often spreads via public groups, or chats, with potentially fatal effects. The Security Service of Ukraine said in a tweet that it was able to effectively target Russian convoys near Kyiv because of messages sent to an official Telegram bot account called "STOP Russian War." Individual messages can be fully encrypted. But the user has to turn on that function. It's not automatic, as it is on Signal and WhatsApp. On December 23rd, 2020, Pavel Durov posted to his channel that the company would need to start generating revenue. In early 2021, he added that any advertising on the platform would not use user data for targeting, and that it would be focused on “large one-to-many channels.” He pledged that ads would be “non-intrusive” and that most users would simply not notice any change.
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