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Мало просто следить за новостями

Важно не просто увидеть и оценить на релевантность тренда, но и понять, как его воспринимают люди. Один инфоповод может стать классным мемом, а другой — вызвать волну негатива.

Перед тем, как публиковать ситуативный пост, нужно немного понаблюдать за реакцией аудитории в других каналах и чатах, отправить на оценку небольшой фокус-группе, близким и коллегам.



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Мало просто следить за новостями

Важно не просто увидеть и оценить на релевантность тренда, но и понять, как его воспринимают люди. Один инфоповод может стать классным мемом, а другой — вызвать волну негатива.

Перед тем, как публиковать ситуативный пост, нужно немного понаблюдать за реакцией аудитории в других каналах и чатах, отправить на оценку небольшой фокус-группе, близким и коллегам.

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Telegram has become more interventionist over time, and has steadily increased its efforts to shut down these accounts. But this has also meant that the company has also engaged with lawmakers more generally, although it maintains that it doesn’t do so willingly. For instance, in September 2021, Telegram reportedly blocked a chat bot in support of (Putin critic) Alexei Navalny during Russia’s most recent parliamentary elections. Pavel Durov was quoted at the time saying that the company was obliged to follow a “legitimate” law of the land. He added that as Apple and Google both follow the law, to violate it would give both platforms a reason to boot the messenger from its stores. "And that set off kind of a battle royale for control of the platform that Durov eventually lost," said Nathalie Maréchal of the Washington advocacy group Ranking Digital Rights. Groups are also not fully encrypted, end-to-end. This includes private groups. Private groups cannot be seen by other Telegram users, but Telegram itself can see the groups and all of the communications that you have in them. All of the same risks and warnings about channels can be applied to groups. Now safely in France with his spouse and three of his children, Kliuchnikov scrolls through Telegram to learn about the devastation happening in his home country. "For Telegram, accountability has always been a problem, which is why it was so popular even before the full-scale war with far-right extremists and terrorists from all over the world," she told AFP from her safe house outside the Ukrainian capital.
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