WhatsApp, a rival messaging platform, introduced some measures to counter disinformation when Covid-19 was first sweeping the world. Artem Kliuchnikov and his family fled Ukraine just days before the Russian invasion. "The argument from Telegram is, 'You should trust us because we tell you that we're trustworthy,'" Maréchal said. "It's really in the eye of the beholder whether that's something you want to buy into." NEWS Perpetrators of such fraud use various marketing techniques to attract subscribers on their social media channels.
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