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Гайд по развитию PR в B2B

Подписчики-пиарщики скорее всего уже его видели, но знаю, что у меня есть маркетологи, которым тема может быть полезна.
Взяла в B2B Journal.

Что в гайде? Коллеги описывают 5 стратегий PR в B2B:

✔️Best Practice PR: истории успеха, кейсы, testimonials и лучшие практики

✔️Data PR: собственная аналитика, исследования, цифры

✔️Newsjacking: встраивание в новостную повестку

✔️Стратегия интеллектуального лидерства: экспертный контент

✔️Data Driven PR: стратегия, основанная на данных и глубокой аналитике потребностей клиентов

#prсми
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Гайд по развитию PR в B2B

Подписчики-пиарщики скорее всего уже его видели, но знаю, что у меня есть маркетологи, которым тема может быть полезна.
Взяла в B2B Journal.

Что в гайде? Коллеги описывают 5 стратегий PR в B2B:

✔️Best Practice PR: истории успеха, кейсы, testimonials и лучшие практики

✔️Data PR: собственная аналитика, исследования, цифры

✔️Newsjacking: встраивание в новостную повестку

✔️Стратегия интеллектуального лидерства: экспертный контент

✔️Data Driven PR: стратегия, основанная на данных и глубокой аналитике потребностей клиентов

#prсми

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Russians and Ukrainians are both prolific users of Telegram. They rely on the app for channels that act as newsfeeds, group chats (both public and private), and one-to-one communication. Since the Russian invasion of Ukraine, Telegram has remained an important lifeline for both Russians and Ukrainians, as a way of staying aware of the latest news and keeping in touch with loved ones. The next bit isn’t clear, but Durov reportedly claimed that his resignation, dated March 21st, was an April Fools’ prank. TechCrunch implies that it was a matter of principle, but it’s hard to be clear on the wheres, whos and whys. Similarly, on April 17th, the Moscow Times quoted Durov as saying that he quit the company after being pressured to reveal account details about Ukrainians protesting the then-president Viktor Yanukovych. "Markets were cheering this economic recovery and return to strong economic growth, but the cheers will turn to tears if the inflation outbreak pushes businesses and consumers to the brink of recession," he added. If you initiate a Secret Chat, however, then these communications are end-to-end encrypted and are tied to the device you are using. That means it’s less convenient to access them across multiple platforms, but you are at far less risk of snooping. Back in the day, Secret Chats received some praise from the EFF, but the fact that its standard system isn’t as secure earned it some criticism. If you’re looking for something that is considered more reliable by privacy advocates, then Signal is the EFF’s preferred platform, although that too is not without some caveats. 'Wild West'
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