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24 октября студенты в рамках PR-клуба встретились с Лилией Глазовой и обсудили, как PR-специалист измеряет свою эффективность⚡️

На лекции генерального директора PR News, члена Совета АКОС, сопредседателя Комитета по PR-АКАР и члена Исполнительного совета РАСО – Лилии Глазовой - студенты вместе со спикером обсудили СМИ и медиа, а также привели примеры PR-мероприятий и рекламных кампаний. Затем участники узнали о KPI и их подборе для оценки эффективности💥

В конце встречи один из студентов получил подарок от спикера за лучшие вопросы - книгу авторства Лилии Глазовой!🌟

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Create: 2024-10-25
Last Update: 2025-01-02 02:48:16

24 октября студенты в рамках PR-клуба встретились с Лилией Глазовой и обсудили, как PR-специалист измеряет свою эффективность⚡️

На лекции генерального директора PR News, члена Совета АКОС, сопредседателя Комитета по PR-АКАР и члена Исполнительного совета РАСО – Лилии Глазовой - студенты вместе со спикером обсудили СМИ и медиа, а также привели примеры PR-мероприятий и рекламных кампаний. Затем участники узнали о KPI и их подборе для оценки эффективности💥

В конце встречи один из студентов получил подарок от спикера за лучшие вопросы - книгу авторства Лилии Глазовой!🌟

BY Реклама и связи с общественностью | МГУ

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Date: 2025-01-02|

"Like the bombing of the maternity ward in Mariupol," he said, "Even before it hits the news, you see the videos on the Telegram channels." At the start of 2018, the company attempted to launch an Initial Coin Offering (ICO) which would enable it to enable payments (and earn the cash that comes from doing so). The initial signals were promising, especially given Telegram’s user base is already fairly crypto-savvy. It raised an initial tranche of cash – worth more than a billion dollars – to help develop the coin before opening sales to the public. Unfortunately, third-party sales of coins bought in those initial fundraising rounds raised the ire of the SEC, which brought the hammer down on the whole operation. In 2020, officials ordered Telegram to pay a fine of $18.5 million and hand back much of the cash that it had raised. Overall, extreme levels of fear in the market seems to have morphed into something more resembling concern. For example, the Cboe Volatility Index fell from its 2022 peak of 36, which it hit Monday, to around 30 on Friday, a sign of easing tensions. Meanwhile, while the price of WTI crude oil slipped from Sunday’s multiyear high $130 of barrel to $109 a pop. Markets have been expecting heavy restrictions on Russian oil, some of which the U.S. has already imposed, and that would reduce the global supply and bring about even more burdensome inflation. The company maintains that it cannot act against individual or group chats, which are “private amongst their participants,” but it will respond to requests in relation to sticker sets, channels and bots which are publicly available. During the invasion of Ukraine, Pavel Durov has wrestled with this issue a lot more prominently than he has before. Channels like Donbass Insider and Bellum Acta, as reported by Foreign Policy, started pumping out pro-Russian propaganda as the invasion began. So much so that the Ukrainian National Security and Defense Council issued a statement labeling which accounts are Russian-backed. Ukrainian officials, in potential violation of the Geneva Convention, have shared imagery of dead and captured Russian soldiers on the platform.
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