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14 теорий в PR, которые я проанализировал за последние четыре года и нашел им применение в работе:

Кривая Гартнера
Теория диффузии инноваций
Математическая модель Шеннона-Уивера
Когнитивные искажения
Пирамида Маслоу
Теория пропаганды Ласуэлла
Пузырь фильтров Илая Парайзера и парадокс релевантности
Теория коллективных репутаций
Формула счастья
Эффект Барнума
Спираль молчания
Эффект Земельвейса
Дискурсивное фреймирование
Коммуникативистика

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'Wild West' Now safely in France with his spouse and three of his children, Kliuchnikov scrolls through Telegram to learn about the devastation happening in his home country. The message was not authentic, with the real Zelenskiy soon denying the claim on his official Telegram channel, but the incident highlighted a major problem: disinformation quickly spreads unchecked on the encrypted app. The War on Fakes channel has repeatedly attempted to push conspiracies that footage from Ukraine is somehow being falsified. One post on the channel from February 24 claimed without evidence that a widely viewed photo of a Ukrainian woman injured in an airstrike in the city of Chuhuiv was doctored and that the woman was seen in a different photo days later without injuries. The post, which has over 600,000 views, also baselessly claimed that the woman's blood was actually makeup or grape juice. These entities are reportedly operating nine Telegram channels with more than five million subscribers to whom they were making recommendations on selected listed scrips. Such recommendations induced the investors to deal in the said scrips, thereby creating artificial volume and price rise.
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