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Lamoda запустила новый бренд, на этот раз обувной

Это уже третья СТМ после запуска мужского Mademan и женского Nume.

Под новым брендом Founds продают 55 позиций: сабо, кеды, сланцы и кроссовки, в том числе мужские. Производят обувь на фабриках Китая (как и одежду). Посмотрели дроп и можем сказать, что теперь продавцам станет еще сложнее конкурировать.

В марте Lamoda подала на регистрацию девяти товарных знаков, возможно, Founds не последний бренд в сезоне. К примеру, детской СТМ у маркетплейса ещё нет.



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Lamoda запустила новый бренд, на этот раз обувной

Это уже третья СТМ после запуска мужского Mademan и женского Nume.

Под новым брендом Founds продают 55 позиций: сабо, кеды, сланцы и кроссовки, в том числе мужские. Производят обувь на фабриках Китая (как и одежду). Посмотрели дроп и можем сказать, что теперь продавцам станет еще сложнее конкурировать.

В марте Lamoda подала на регистрацию девяти товарных знаков, возможно, Founds не последний бренд в сезоне. К примеру, детской СТМ у маркетплейса ещё нет.

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