🔥 Частушки, кибермасленица и блинопледы: как бренды готовятся к Масленице
Для одних брендов Масленица — завершающий аккорд зимних кампаний, для других — начало весенних промоакций. В любом случае, праздник, объединяющий традиции, семейные ценности и гастрономию, — повод для вовлечения аудитории. В посте разбираем, как бренды используют Масленицу в маркетинговых стратегиях.
🔥 Частушки, кибермасленица и блинопледы: как бренды готовятся к Масленице
Для одних брендов Масленица — завершающий аккорд зимних кампаний, для других — начало весенних промоакций. В любом случае, праздник, объединяющий традиции, семейные ценности и гастрономию, — повод для вовлечения аудитории. В посте разбираем, как бренды используют Масленицу в маркетинговых стратегиях.
On Telegram’s website, it says that Pavel Durov “supports Telegram financially and ideologically while Nikolai (Duvov)’s input is technological.” Currently, the Telegram team is based in Dubai, having moved around from Berlin, London and Singapore after departing Russia. Meanwhile, the company which owns Telegram is registered in the British Virgin Islands. Andrey, a Russian entrepreneur living in Brazil who, fearing retaliation, asked that NPR not use his last name, said Telegram has become one of the few places Russians can access independent news about the war. Perpetrators of such fraud use various marketing techniques to attract subscribers on their social media channels. Telegram users are able to send files of any type up to 2GB each and access them from any device, with no limit on cloud storage, which has made downloading files more popular on the platform. What distinguishes the app from competitors is its use of what's known as channels: Public or private feeds of photos and videos that can be set up by one person or an organization. The channels have become popular with on-the-ground journalists, aid workers and Ukrainian President Volodymyr Zelenskyy, who broadcasts on a Telegram channel. The channels can be followed by an unlimited number of people. Unlike Facebook, Twitter and other popular social networks, there is no advertising on Telegram and the flow of information is not driven by an algorithm.
from id
