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ПУМБ зробив перший ребрендинг за 12 років. Завдання ребрендингу, який замовили креативній агенції banda – відобразити еволюцію банку і, зокрема, залучити молодшу аудиторію.

Мета ПУМБ – бути лідером за кількістю користувачів застосунку разом із ПриватБанком і monobank. «Нова айдентика підсилить продукт, і ПУМБ вийде в трійку лідерів», – вважає Артем Карелін із banda.

👉Скільки могла коштувати айдентика від banda? Читайте на Forbes

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ПУМБ зробив перший ребрендинг за 12 років. Завдання ребрендингу, який замовили креативній агенції banda – відобразити еволюцію банку і, зокрема, залучити молодшу аудиторію.

Мета ПУМБ – бути лідером за кількістю користувачів застосунку разом із ПриватБанком і monobank. «Нова айдентика підсилить продукт, і ПУМБ вийде в трійку лідерів», – вважає Артем Карелін із banda.

👉Скільки могла коштувати айдентика від banda? Читайте на Forbes

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The company maintains that it cannot act against individual or group chats, which are “private amongst their participants,” but it will respond to requests in relation to sticker sets, channels and bots which are publicly available. During the invasion of Ukraine, Pavel Durov has wrestled with this issue a lot more prominently than he has before. Channels like Donbass Insider and Bellum Acta, as reported by Foreign Policy, started pumping out pro-Russian propaganda as the invasion began. So much so that the Ukrainian National Security and Defense Council issued a statement labeling which accounts are Russian-backed. Ukrainian officials, in potential violation of the Geneva Convention, have shared imagery of dead and captured Russian soldiers on the platform. The channel appears to be part of the broader information war that has developed following Russia's invasion of Ukraine. The Kremlin has paid Russian TikTok influencers to push propaganda, according to a Vice News investigation, while ProPublica found that fake Russian fact check videos had been viewed over a million times on Telegram. Friday’s performance was part of a larger shift. For the week, the Dow, S&P 500 and Nasdaq fell 2%, 2.9%, and 3.5%, respectively. Telegram has gained a reputation as the “secure” communications app in the post-Soviet states, but whenever you make choices about your digital security, it’s important to start by asking yourself, “What exactly am I securing? And who am I securing it from?” These questions should inform your decisions about whether you are using the right tool or platform for your digital security needs. Telegram is certainly not the most secure messaging app on the market right now. Its security model requires users to place a great deal of trust in Telegram’s ability to protect user data. For some users, this may be good enough for now. For others, it may be wiser to move to a different platform for certain kinds of high-risk communications. Given the pro-privacy stance of the platform, it’s taken as a given that it’ll be used for a number of reasons, not all of them good. And Telegram has been attached to a fair few scandals related to terrorism, sexual exploitation and crime. Back in 2015, Vox described Telegram as “ISIS’ app of choice,” saying that the platform’s real use is the ability to use channels to distribute material to large groups at once. Telegram has acted to remove public channels affiliated with terrorism, but Pavel Durov reiterated that he had no business snooping on private conversations.
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