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Медиа: в чём их роль и значимость для бизнеса в 2024 году?

О ТВ-спонсорстве, управлении репутацией, стимулировании продаж и других аспектах поговорили с Лукерьей Родионовой, руководителем управления продаж и коммуникаций с каналами ТНТ, ТНТ-4, ГПМ Реклама (сейлз-хаус «Газпром-Медиа Холдинга»).



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Медиа: в чём их роль и значимость для бизнеса в 2024 году?

О ТВ-спонсорстве, управлении репутацией, стимулировании продаж и других аспектах поговорили с Лукерьей Родионовой, руководителем управления продаж и коммуникаций с каналами ТНТ, ТНТ-4, ГПМ Реклама (сейлз-хаус «Газпром-Медиа Холдинга»).

BY Газпром-Медиа Холдинг









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On Feb. 27, however, he admitted from his Russian-language account that "Telegram channels are increasingly becoming a source of unverified information related to Ukrainian events." The gold standard of encryption, known as end-to-end encryption, where only the sender and person who receives the message are able to see it, is available on Telegram only when the Secret Chat function is enabled. Voice and video calls are also completely encrypted. He adds: "Telegram has become my primary news source." The regulator said it has been undertaking several campaigns to educate the investors to be vigilant while taking investment decisions based on stock tips. Telegram has become more interventionist over time, and has steadily increased its efforts to shut down these accounts. But this has also meant that the company has also engaged with lawmakers more generally, although it maintains that it doesn’t do so willingly. For instance, in September 2021, Telegram reportedly blocked a chat bot in support of (Putin critic) Alexei Navalny during Russia’s most recent parliamentary elections. Pavel Durov was quoted at the time saying that the company was obliged to follow a “legitimate” law of the land. He added that as Apple and Google both follow the law, to violate it would give both platforms a reason to boot the messenger from its stores.
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