За брендом всегда стоит не только логотип и шрифт, но ещё и история. История о месте, людях и предназначении. «Заря» — бренд, который говорит сам за себя, рассказывая свою легенду так, чтобы каждый почувствовал себя её частью.
Сегодня, совместно с коллегами из SmartHeart, мы вспоминаем, как появилась уже известная в Казани и даже в России «Заря».
За брендом всегда стоит не только логотип и шрифт, но ещё и история. История о месте, людях и предназначении. «Заря» — бренд, который говорит сам за себя, рассказывая свою легенду так, чтобы каждый почувствовал себя её частью.
Сегодня, совместно с коллегами из SmartHeart, мы вспоминаем, как появилась уже известная в Казани и даже в России «Заря».
Since its launch in 2013, Telegram has grown from a simple messaging app to a broadcast network. Its user base isn’t as vast as WhatsApp’s, and its broadcast platform is a fraction the size of Twitter, but it’s nonetheless showing its use. While Telegram has been embroiled in controversy for much of its life, it has become a vital source of communication during the invasion of Ukraine. But, if all of this is new to you, let us explain, dear friends, what on Earth a Telegram is meant to be, and why you should, or should not, need to care. On Telegram’s website, it says that Pavel Durov “supports Telegram financially and ideologically while Nikolai (Duvov)’s input is technological.” Currently, the Telegram team is based in Dubai, having moved around from Berlin, London and Singapore after departing Russia. Meanwhile, the company which owns Telegram is registered in the British Virgin Islands. At its heart, Telegram is little more than a messaging app like WhatsApp or Signal. But it also offers open channels that enable a single user, or a group of users, to communicate with large numbers in a method similar to a Twitter account. This has proven to be both a blessing and a curse for Telegram and its users, since these channels can be used for both good and ill. Right now, as Wired reports, the app is a key way for Ukrainians to receive updates from the government during the invasion. "The argument from Telegram is, 'You should trust us because we tell you that we're trustworthy,'" Maréchal said. "It's really in the eye of the beholder whether that's something you want to buy into." Additionally, investors are often instructed to deposit monies into personal bank accounts of individuals who claim to represent a legitimate entity, and/or into an unrelated corporate account. To lend credence and to lure unsuspecting victims, perpetrators usually claim that their entity and/or the investment schemes are approved by financial authorities.
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