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A inundação #digital induz uma incerteza enorme sobre o que o #consumidor realmente quer. Ninguém sabe. Você tem de testar para saber. No passado, as pessoas – as massas – eram #previsíveis; Isso acabou. Não existe mais “massa”, só segmentos. Segmentos de “um”, em muitos casos.
A inundação #digital induz uma incerteza enorme sobre o que o #consumidor realmente quer. Ninguém sabe. Você tem de testar para saber. No passado, as pessoas – as massas – eram #previsíveis; Isso acabou. Não existe mais “massa”, só segmentos. Segmentos de “um”, em muitos casos.
BY Fluência.Digital
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The Dow Jones Industrial Average fell 230 points, or 0.7%. Meanwhile, the S&P 500 and the Nasdaq Composite dropped 1.3% and 2.2%, respectively. All three indexes began the day with gains before selling off. However, the perpetrators of such frauds are now adopting new methods and technologies to defraud the investors. What distinguishes the app from competitors is its use of what's known as channels: Public or private feeds of photos and videos that can be set up by one person or an organization. The channels have become popular with on-the-ground journalists, aid workers and Ukrainian President Volodymyr Zelenskyy, who broadcasts on a Telegram channel. The channels can be followed by an unlimited number of people. Unlike Facebook, Twitter and other popular social networks, there is no advertising on Telegram and the flow of information is not driven by an algorithm. Emerson Brooking, a disinformation expert at the Atlantic Council's Digital Forensic Research Lab, said: "Back in the Wild West period of content moderation, like 2014 or 2015, maybe they could have gotten away with it, but it stands in marked contrast with how other companies run themselves today." "Someone posing as a Ukrainian citizen just joins the chat and starts spreading misinformation, or gathers data, like the location of shelters," Tsekhanovska said, noting how false messages have urged Ukrainians to turn off their phones at a specific time of night, citing cybersafety.
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