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ТЗ на 50 млн рублей в месяц

Для эффективного инфлюенсер маркетинга нужно три составляющих:

- качественный продукт (и/или его упаковка)

- правильно подобранные блогеры

- проработанное техническое задание на рекламу

На прошлой неделе выступал на вебинаре, организованном eLama где отдельно обсуждали последний пункт.

Разобрали тему ТЗ на примере FitStars и проектов из других ниш. Запись вебинара выше. А шаблон ТЗ вы можете найти тут.

@ikarsakov



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ТЗ на 50 млн рублей в месяц

Для эффективного инфлюенсер маркетинга нужно три составляющих:

- качественный продукт (и/или его упаковка)

- правильно подобранные блогеры

- проработанное техническое задание на рекламу

На прошлой неделе выступал на вебинаре, организованном eLama где отдельно обсуждали последний пункт.

Разобрали тему ТЗ на примере FitStars и проектов из других ниш. Запись вебинара выше. А шаблон ТЗ вы можете найти тут.

@ikarsakov

BY Карсаков про инфлюенсер-маркетинг


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Groups are also not fully encrypted, end-to-end. This includes private groups. Private groups cannot be seen by other Telegram users, but Telegram itself can see the groups and all of the communications that you have in them. All of the same risks and warnings about channels can be applied to groups. That hurt tech stocks. For the past few weeks, the 10-year yield has traded between 1.72% and 2%, as traders moved into the bond for safety when Russia headlines were ugly—and out of it when headlines improved. Now, the yield is touching its pandemic-era high. If the yield breaks above that level, that could signal that it’s on a sustainable path higher. Higher long-dated bond yields make future profits less valuable—and many tech companies are valued on the basis of profits forecast for many years in the future. "This time we received the coordinates of enemy vehicles marked 'V' in Kyiv region," it added. The regulator said it had received information that messages containing stock tips and other investment advice with respect to selected listed companies are being widely circulated through websites and social media platforms such as Telegram, Facebook, WhatsApp and Instagram. Right now the digital security needs of Russians and Ukrainians are very different, and they lead to very different caveats about how to mitigate the risks associated with using Telegram. For Ukrainians in Ukraine, whose physical safety is at risk because they are in a war zone, digital security is probably not their highest priority. They may value access to news and communication with their loved ones over making sure that all of their communications are encrypted in such a manner that they are indecipherable to Telegram, its employees, or governments with court orders.
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