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Бренд косметики The Ordinary решил потроллить Черную пятницу в своей наружной кампании. Они сделали плакаты, которые высмеивают некоторые хитрые решения маркетологов.

На плакатах разместили фразы: "Скидка 50% от цены, которую придумали вчера", "Последний шанс! Только сегодня! Или завтра. Или в любой другой день", "Последних пять штук! На этой полке. Больше с другой стороны."

И, ясное дело, высмеяв принципы Черной пятницы, предложили покупателям "медленный шопинг" с 23%-ной скидкой весь ноябрь.

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Create: 2024-11-28
Last Update: 2024-12-23 06:51:53

Бренд косметики The Ordinary решил потроллить Черную пятницу в своей наружной кампании. Они сделали плакаты, которые высмеивают некоторые хитрые решения маркетологов.

На плакатах разместили фразы: "Скидка 50% от цены, которую придумали вчера", "Последний шанс! Только сегодня! Или завтра. Или в любой другой день", "Последних пять штук! На этой полке. Больше с другой стороны."

И, ясное дело, высмеяв принципы Черной пятницы, предложили покупателям "медленный шопинг" с 23%-ной скидкой весь ноябрь.

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Date: 2024-12-23|

"Markets were cheering this economic recovery and return to strong economic growth, but the cheers will turn to tears if the inflation outbreak pushes businesses and consumers to the brink of recession," he added. On December 23rd, 2020, Pavel Durov posted to his channel that the company would need to start generating revenue. In early 2021, he added that any advertising on the platform would not use user data for targeting, and that it would be focused on “large one-to-many channels.” He pledged that ads would be “non-intrusive” and that most users would simply not notice any change. Oleksandra Matviichuk, a Kyiv-based lawyer and head of the Center for Civil Liberties, called Durov’s position "very weak," and urged concrete improvements. The company maintains that it cannot act against individual or group chats, which are “private amongst their participants,” but it will respond to requests in relation to sticker sets, channels and bots which are publicly available. During the invasion of Ukraine, Pavel Durov has wrestled with this issue a lot more prominently than he has before. Channels like Donbass Insider and Bellum Acta, as reported by Foreign Policy, started pumping out pro-Russian propaganda as the invasion began. So much so that the Ukrainian National Security and Defense Council issued a statement labeling which accounts are Russian-backed. Ukrainian officials, in potential violation of the Geneva Convention, have shared imagery of dead and captured Russian soldiers on the platform. On February 27th, Durov posted that Channels were becoming a source of unverified information and that the company lacks the ability to check on their veracity. He urged users to be mistrustful of the things shared on Channels, and initially threatened to block the feature in the countries involved for the length of the war, saying that he didn’t want Telegram to be used to aggravate conflict or incite ethnic hatred. He did, however, walk back this plan when it became clear that they had also become a vital communications tool for Ukrainian officials and citizens to help coordinate their resistance and evacuations.
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