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Мне очень нравится идея с мобильными поп-апами: для брендов это больше чем возможность подарить покупательский опыт через эмоции, но и привлечение внимания😊В новогоднее время, когда вокруг много рекламного шума 👗- это отличный инструмент.

Кстати им не часто пользуются у нас почему-то. 🤷‍♀️Из недавнего вспомнился фургон Lime и чанган, который мы делали для «Павелецкой Плаза» как часть кампании «Энергия шопинга» с радио Energy.
Запланировали такой на 25 год для одного тц😋Такой как Ralph Lauren - особая любовь💚





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#creative
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Мне очень нравится идея с мобильными поп-апами: для брендов это больше чем возможность подарить покупательский опыт через эмоции, но и привлечение внимания😊В новогоднее время, когда вокруг много рекламного шума 👗- это отличный инструмент.

Кстати им не часто пользуются у нас почему-то. 🤷‍♀️Из недавнего вспомнился фургон Lime и чанган, который мы делали для «Павелецкой Плаза» как часть кампании «Энергия шопинга» с радио Energy.
Запланировали такой на 25 год для одного тц😋Такой как Ralph Lauren - особая любовь💚





——————————————————

#creative

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Stocks dropped on Friday afternoon, as gains made earlier in the day on hopes for diplomatic progress between Russia and Ukraine turned to losses. Technology stocks were hit particularly hard by higher bond yields. The fake Zelenskiy account reached 20,000 followers on Telegram before it was shut down, a remedial action that experts say is all too rare. On February 27th, Durov posted that Channels were becoming a source of unverified information and that the company lacks the ability to check on their veracity. He urged users to be mistrustful of the things shared on Channels, and initially threatened to block the feature in the countries involved for the length of the war, saying that he didn’t want Telegram to be used to aggravate conflict or incite ethnic hatred. He did, however, walk back this plan when it became clear that they had also become a vital communications tool for Ukrainian officials and citizens to help coordinate their resistance and evacuations. Given the pro-privacy stance of the platform, it’s taken as a given that it’ll be used for a number of reasons, not all of them good. And Telegram has been attached to a fair few scandals related to terrorism, sexual exploitation and crime. Back in 2015, Vox described Telegram as “ISIS’ app of choice,” saying that the platform’s real use is the ability to use channels to distribute material to large groups at once. Telegram has acted to remove public channels affiliated with terrorism, but Pavel Durov reiterated that he had no business snooping on private conversations. Such instructions could actually endanger people — citizens receive air strike warnings via smartphone alerts.
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