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Гайд по развитию PR в B2B

Подписчики-пиарщики скорее всего уже его видели, но знаю, что у меня есть маркетологи, которым тема может быть полезна.
Взяла в B2B Journal.

Что в гайде? Коллеги описывают 5 стратегий PR в B2B:

✔️Best Practice PR: истории успеха, кейсы, testimonials и лучшие практики

✔️Data PR: собственная аналитика, исследования, цифры

✔️Newsjacking: встраивание в новостную повестку

✔️Стратегия интеллектуального лидерства: экспертный контент

✔️Data Driven PR: стратегия, основанная на данных и глубокой аналитике потребностей клиентов

#prсми
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Гайд по развитию PR в B2B

Подписчики-пиарщики скорее всего уже его видели, но знаю, что у меня есть маркетологи, которым тема может быть полезна.
Взяла в B2B Journal.

Что в гайде? Коллеги описывают 5 стратегий PR в B2B:

✔️Best Practice PR: истории успеха, кейсы, testimonials и лучшие практики

✔️Data PR: собственная аналитика, исследования, цифры

✔️Newsjacking: встраивание в новостную повестку

✔️Стратегия интеллектуального лидерства: экспертный контент

✔️Data Driven PR: стратегия, основанная на данных и глубокой аналитике потребностей клиентов

#prсми

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"Russians are really disconnected from the reality of what happening to their country," Andrey said. "So Telegram has become essential for understanding what's going on to the Russian-speaking world." If you initiate a Secret Chat, however, then these communications are end-to-end encrypted and are tied to the device you are using. That means it’s less convenient to access them across multiple platforms, but you are at far less risk of snooping. Back in the day, Secret Chats received some praise from the EFF, but the fact that its standard system isn’t as secure earned it some criticism. If you’re looking for something that is considered more reliable by privacy advocates, then Signal is the EFF’s preferred platform, although that too is not without some caveats. Perpetrators of these scams will create a public group on Telegram to promote these investment packages that are usually accompanied by fake testimonies and sometimes advertised as being Shariah-compliant. Interested investors will be asked to directly message the representatives to begin investing in the various investment packages offered. Since its launch in 2013, Telegram has grown from a simple messaging app to a broadcast network. Its user base isn’t as vast as WhatsApp’s, and its broadcast platform is a fraction the size of Twitter, but it’s nonetheless showing its use. While Telegram has been embroiled in controversy for much of its life, it has become a vital source of communication during the invasion of Ukraine. But, if all of this is new to you, let us explain, dear friends, what on Earth a Telegram is meant to be, and why you should, or should not, need to care.
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