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Гравировка товара – это не только красиво, но и выгодно (бизнесу)

Многие компании, от Apple до Bork, предлагают гравировку товаров. Продавец рубашки предложит вам вышить на ней инициалы. Продавец наушников – раскрасить их. И так далее.

С одной стороны, это повышает статус товара. А с другой – не дает клиенту возможность его вернуть. Ведь iPhone с надписью «Любимой жене в НГ! 01.01.2024» уже приобретает индивидуальные свойства, его не перепродать.

Если вы из e-commerce, подумайте, можете ли предложить такой сервис.
Если вы покупатель, задумайтесь, так ли хотите вместо открытки что-то написать на самом товаре.



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Гравировка товара – это не только красиво, но и выгодно (бизнесу)

Многие компании, от Apple до Bork, предлагают гравировку товаров. Продавец рубашки предложит вам вышить на ней инициалы. Продавец наушников – раскрасить их. И так далее.

С одной стороны, это повышает статус товара. А с другой – не дает клиенту возможность его вернуть. Ведь iPhone с надписью «Любимой жене в НГ! 01.01.2024» уже приобретает индивидуальные свойства, его не перепродать.

Если вы из e-commerce, подумайте, можете ли предложить такой сервис.
Если вы покупатель, задумайтесь, так ли хотите вместо открытки что-то написать на самом товаре.

BY юрист нашептал


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On February 27th, Durov posted that Channels were becoming a source of unverified information and that the company lacks the ability to check on their veracity. He urged users to be mistrustful of the things shared on Channels, and initially threatened to block the feature in the countries involved for the length of the war, saying that he didn’t want Telegram to be used to aggravate conflict or incite ethnic hatred. He did, however, walk back this plan when it became clear that they had also become a vital communications tool for Ukrainian officials and citizens to help coordinate their resistance and evacuations. Ukrainian forces have since put up a strong resistance to the Russian troops amid the war that has left hundreds of Ukrainian civilians, including children, dead, according to the United Nations. Ukrainian and international officials have accused Russia of targeting civilian populations with shelling and bombardments. At this point, however, Durov had already been working on Telegram with his brother, and further planned a mobile-first social network with an explicit focus on anti-censorship. Later in April, he told TechCrunch that he had left Russia and had “no plans to go back,” saying that the nation was currently “incompatible with internet business at the moment.” He added later that he was looking for a country that matched his libertarian ideals to base his next startup. "There is a significant risk of insider threat or hacking of Telegram systems that could expose all of these chats to the Russian government," said Eva Galperin with the Electronic Frontier Foundation, which has called for Telegram to improve its privacy practices. Markets continued to grapple with the economic and corporate earnings implications relating to the Russia-Ukraine conflict. “We have a ton of uncertainty right now,” said Stephanie Link, chief investment strategist and portfolio manager at Hightower Advisors. “We’re dealing with a war, we’re dealing with inflation. We don’t know what it means to earnings.”
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