Как сделать виральный контент из воздуха? Учимся у Gucci. Небольшой урок ловкости рук на их вчерашнем показе — как из обычной сумки сделать инфоповод вне зависимости от качества коллекции. Кстати постарались, опять же, сотрудники бренда, ведь коллекцию представила дизайн-студия Gucci, а не креативный директор.
Как сделать виральный контент из воздуха? Учимся у Gucci. Небольшой урок ловкости рук на их вчерашнем показе — как из обычной сумки сделать инфоповод вне зависимости от качества коллекции. Кстати постарались, опять же, сотрудники бренда, ведь коллекцию представила дизайн-студия Gucci, а не креативный директор.
What distinguishes the app from competitors is its use of what's known as channels: Public or private feeds of photos and videos that can be set up by one person or an organization. The channels have become popular with on-the-ground journalists, aid workers and Ukrainian President Volodymyr Zelenskyy, who broadcasts on a Telegram channel. The channels can be followed by an unlimited number of people. Unlike Facebook, Twitter and other popular social networks, there is no advertising on Telegram and the flow of information is not driven by an algorithm. Andrey, a Russian entrepreneur living in Brazil who, fearing retaliation, asked that NPR not use his last name, said Telegram has become one of the few places Russians can access independent news about the war. The Securities and Exchange Board of India (Sebi) had carried out a similar exercise in 2017 in a matter related to circulation of messages through WhatsApp. Again, in contrast to Facebook, Google and Twitter, Telegram's founder Pavel Durov runs his company in relative secrecy from Dubai. After fleeing Russia, the brothers founded Telegram as a way to communicate outside the Kremlin's orbit. They now run it from Dubai, and Pavel Durov says it has more than 500 million monthly active users.
from it