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Проще некуда. Немецкий «Гамбург» и его партнер по сендвичам Harry расклеивают рекламу по городу в виде фанатских стикеров.

Это супер практично. За рекламное место платить не надо. Производство – копейки. Привяжите к этому розыгрыши в соцсетях из серии: найди/сфоткай стикер – выиграй билет. И эффективная реклама без затрат готова.



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Проще некуда. Немецкий «Гамбург» и его партнер по сендвичам Harry расклеивают рекламу по городу в виде фанатских стикеров.

Это супер практично. За рекламное место платить не надо. Производство – копейки. Привяжите к этому розыгрыши в соцсетях из серии: найди/сфоткай стикер – выиграй билет. И эффективная реклама без затрат готова.

BY Спортивный маркетолог 🏟️





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As the war in Ukraine rages, the messaging app Telegram has emerged as the go-to place for unfiltered live war updates for both Ukrainian refugees and increasingly isolated Russians alike. On Telegram’s website, it says that Pavel Durov “supports Telegram financially and ideologically while Nikolai (Duvov)’s input is technological.” Currently, the Telegram team is based in Dubai, having moved around from Berlin, London and Singapore after departing Russia. Meanwhile, the company which owns Telegram is registered in the British Virgin Islands. What distinguishes the app from competitors is its use of what's known as channels: Public or private feeds of photos and videos that can be set up by one person or an organization. The channels have become popular with on-the-ground journalists, aid workers and Ukrainian President Volodymyr Zelenskyy, who broadcasts on a Telegram channel. The channels can be followed by an unlimited number of people. Unlike Facebook, Twitter and other popular social networks, there is no advertising on Telegram and the flow of information is not driven by an algorithm. In 2014, Pavel Durov fled the country after allies of the Kremlin took control of the social networking site most know just as VK. Russia's intelligence agency had asked Durov to turn over the data of anti-Kremlin protesters. Durov refused to do so. Perpetrators of such fraud use various marketing techniques to attract subscribers on their social media channels.
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