On December 23rd, 2020, Pavel Durov posted to his channel that the company would need to start generating revenue. In early 2021, he added that any advertising on the platform would not use user data for targeting, and that it would be focused on “large one-to-many channels.” He pledged that ads would be “non-intrusive” and that most users would simply not notice any change. Either way, Durov says that he withdrew his resignation but that he was ousted from his company anyway. Subsequently, control of the company was reportedly handed to oligarchs Alisher Usmanov and Igor Sechin, both allegedly close associates of Russian leader Vladimir Putin. "He has kind of an old-school cyber-libertarian world view where technology is there to set you free," Maréchal said. Sebi said data, emails and other documents are being retrieved from the seized devices and detailed investigation is in progress. Artem Kliuchnikov and his family fled Ukraine just days before the Russian invasion.
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