На конференции "Galaxies and Google Cloud — Synthetic Personas" рассказали, как в Google они планируют использовать ИИ-аватары в качественных исследованиях (фокус-группы, глубинные интервью).
Бот-аватар под личиной кого угодно общается с целевой аудиторией, выясняет их предпочтения, намерения и т.п.
Происходит это все в пространстве соц-сетей или игр. После чего рассказывает товарищу следователю маркетологу исследователю.
В обезличенной форме, но быстрее чем традиционным способом.
На конференции "Galaxies and Google Cloud — Synthetic Personas" рассказали, как в Google они планируют использовать ИИ-аватары в качественных исследованиях (фокус-группы, глубинные интервью).
Бот-аватар под личиной кого угодно общается с целевой аудиторией, выясняет их предпочтения, намерения и т.п.
Происходит это все в пространстве соц-сетей или игр. После чего рассказывает товарищу следователю маркетологу исследователю.
В обезличенной форме, но быстрее чем традиционным способом.
At this point, however, Durov had already been working on Telegram with his brother, and further planned a mobile-first social network with an explicit focus on anti-censorship. Later in April, he told TechCrunch that he had left Russia and had “no plans to go back,” saying that the nation was currently “incompatible with internet business at the moment.” He added later that he was looking for a country that matched his libertarian ideals to base his next startup. On February 27th, Durov posted that Channels were becoming a source of unverified information and that the company lacks the ability to check on their veracity. He urged users to be mistrustful of the things shared on Channels, and initially threatened to block the feature in the countries involved for the length of the war, saying that he didn’t want Telegram to be used to aggravate conflict or incite ethnic hatred. He did, however, walk back this plan when it became clear that they had also become a vital communications tool for Ukrainian officials and citizens to help coordinate their resistance and evacuations. Right now the digital security needs of Russians and Ukrainians are very different, and they lead to very different caveats about how to mitigate the risks associated with using Telegram. For Ukrainians in Ukraine, whose physical safety is at risk because they are in a war zone, digital security is probably not their highest priority. They may value access to news and communication with their loved ones over making sure that all of their communications are encrypted in such a manner that they are indecipherable to Telegram, its employees, or governments with court orders. What distinguishes the app from competitors is its use of what's known as channels: Public or private feeds of photos and videos that can be set up by one person or an organization. The channels have become popular with on-the-ground journalists, aid workers and Ukrainian President Volodymyr Zelenskyy, who broadcasts on a Telegram channel. The channels can be followed by an unlimited number of people. Unlike Facebook, Twitter and other popular social networks, there is no advertising on Telegram and the flow of information is not driven by an algorithm. At its heart, Telegram is little more than a messaging app like WhatsApp or Signal. But it also offers open channels that enable a single user, or a group of users, to communicate with large numbers in a method similar to a Twitter account. This has proven to be both a blessing and a curse for Telegram and its users, since these channels can be used for both good and ill. Right now, as Wired reports, the app is a key way for Ukrainians to receive updates from the government during the invasion.
from it
