Рекламодатели потратили на размещения в запрещенных соцсетях 4,7 млрд рублей.
В целом рекламодатели потратили на рекламу а Instagram и Facebook (запрещены в России, принадлежат Meta, признанной в РФ экстремистской и запрещенной), а также в X за 11 месяцев текущего года в восемь раз больше, чем годом ранее. Для сравнения, за аналогичный период 2023 года потрачено 581 млн.
Рекламодатели потратили на размещения в запрещенных соцсетях 4,7 млрд рублей.
В целом рекламодатели потратили на рекламу а Instagram и Facebook (запрещены в России, принадлежат Meta, признанной в РФ экстремистской и запрещенной), а также в X за 11 месяцев текущего года в восемь раз больше, чем годом ранее. Для сравнения, за аналогичный период 2023 года потрачено 581 млн.
BY Медиавойны
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On December 23rd, 2020, Pavel Durov posted to his channel that the company would need to start generating revenue. In early 2021, he added that any advertising on the platform would not use user data for targeting, and that it would be focused on “large one-to-many channels.” He pledged that ads would be “non-intrusive” and that most users would simply not notice any change. So, uh, whenever I hear about Telegram, it’s always in relation to something bad. What gives? One thing that Telegram now offers to all users is the ability to “disappear” messages or set remote deletion deadlines. That enables users to have much more control over how long people can access what you’re sending them. Given that Russian law enforcement officials are reportedly (via Insider) stopping people in the street and demanding to read their text messages, this could be vital to protect individuals from reprisals. "Russians are really disconnected from the reality of what happening to their country," Andrey said. "So Telegram has become essential for understanding what's going on to the Russian-speaking world." In the past, it was noticed that through bulk SMSes, investors were induced to invest in or purchase the stocks of certain listed companies.
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