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Кросс-медиа проекты: что собой представляют и в чём их ценность для бренда в 2024 году?

Обсудили эту тему на примере стратегии 360° с Михаилом Постевым, руководителем цифровых продаж телеканалов «Пятница!», «Суббота!», 2х2, ТВ-3, ГПМ Реклама (сейлз-хаус «Газпром-Медиа Холдинга»).



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Кросс-медиа проекты: что собой представляют и в чём их ценность для бренда в 2024 году?

Обсудили эту тему на примере стратегии 360° с Михаилом Постевым, руководителем цифровых продаж телеканалов «Пятница!», «Суббота!», 2х2, ТВ-3, ГПМ Реклама (сейлз-хаус «Газпром-Медиа Холдинга»).

BY Газпром-Медиа Холдинг












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Just days after Russia invaded Ukraine, Durov wrote that Telegram was "increasingly becoming a source of unverified information," and he worried about the app being used to "incite ethnic hatred." But the Ukraine Crisis Media Center's Tsekhanovska points out that communications are often down in zones most affected by the war, making this sort of cross-referencing a luxury many cannot afford. Right now the digital security needs of Russians and Ukrainians are very different, and they lead to very different caveats about how to mitigate the risks associated with using Telegram. For Ukrainians in Ukraine, whose physical safety is at risk because they are in a war zone, digital security is probably not their highest priority. They may value access to news and communication with their loved ones over making sure that all of their communications are encrypted in such a manner that they are indecipherable to Telegram, its employees, or governments with court orders. Following this, Sebi, in an order passed in January 2022, established that the administrators of a Telegram channel having a large subscriber base enticed the subscribers to act upon recommendations that were circulated by those administrators on the channel, leading to significant price and volume impact in various scrips. Russian President Vladimir Putin launched Russia's invasion of Ukraine in the early-morning hours of February 24, targeting several key cities with military strikes.
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