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Люди хотят переезжать в Тверь, чтобы их там похоронили. Местная ритуальная компания завирусилась в соцсетях благодаря похоронным рилcам под трендовые звуки из ТикТока.

В комментариях люди разделились на два лагеря: кто-то смеется, а кто-то проклинает такой маркетинг. Директор агентства пояснил, что их подход — осознанный, негатив неизбежен.

Продавец гробов был началом.



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Люди хотят переезжать в Тверь, чтобы их там похоронили. Местная ритуальная компания завирусилась в соцсетях благодаря похоронным рилcам под трендовые звуки из ТикТока.

В комментариях люди разделились на два лагеря: кто-то смеется, а кто-то проклинает такой маркетинг. Директор агентства пояснил, что их подход — осознанный, негатив неизбежен.

Продавец гробов был началом.

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Telegram, which does little policing of its content, has also became a hub for Russian propaganda and misinformation. Many pro-Kremlin channels have become popular, alongside accounts of journalists and other independent observers. For example, WhatsApp restricted the number of times a user could forward something, and developed automated systems that detect and flag objectionable content. On December 23rd, 2020, Pavel Durov posted to his channel that the company would need to start generating revenue. In early 2021, he added that any advertising on the platform would not use user data for targeting, and that it would be focused on “large one-to-many channels.” He pledged that ads would be “non-intrusive” and that most users would simply not notice any change. Right now the digital security needs of Russians and Ukrainians are very different, and they lead to very different caveats about how to mitigate the risks associated with using Telegram. For Ukrainians in Ukraine, whose physical safety is at risk because they are in a war zone, digital security is probably not their highest priority. They may value access to news and communication with their loved ones over making sure that all of their communications are encrypted in such a manner that they are indecipherable to Telegram, its employees, or governments with court orders. In addition, Telegram's architecture limits the ability to slow the spread of false information: the lack of a central public feed, and the fact that comments are easily disabled in channels, reduce the space for public pushback.
from jp


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