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«Праздник к нам приходит»: история самой новогодней рекламы Coca-Cola

Каждый год мы ждем не только снежные пейзажи и праздничную атмосферу, но и эту известную рекламу. Яркие грузовики, мерцающие огнями, и мелодия, которая стала символом праздника.

Но как эта реклама появилась и почему стала такой популярной?

#изисториирекламы@maercompany



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«Праздник к нам приходит»: история самой новогодней рекламы Coca-Cola

Каждый год мы ждем не только снежные пейзажи и праздничную атмосферу, но и эту известную рекламу. Яркие грузовики, мерцающие огнями, и мелодия, которая стала символом праздника.

Но как эта реклама появилась и почему стала такой популярной?

#изисториирекламы@maercompany

BY Константин Майор | MAER












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The regulator said it has been undertaking several campaigns to educate the investors to be vigilant while taking investment decisions based on stock tips. Some people used the platform to organize ahead of the storming of the U.S. Capitol in January 2021, and last month Senator Mark Warner sent a letter to Durov urging him to curb Russian information operations on Telegram. Overall, extreme levels of fear in the market seems to have morphed into something more resembling concern. For example, the Cboe Volatility Index fell from its 2022 peak of 36, which it hit Monday, to around 30 on Friday, a sign of easing tensions. Meanwhile, while the price of WTI crude oil slipped from Sunday’s multiyear high $130 of barrel to $109 a pop. Markets have been expecting heavy restrictions on Russian oil, some of which the U.S. has already imposed, and that would reduce the global supply and bring about even more burdensome inflation. I want a secure messaging app, should I use Telegram? Oh no. There’s a certain degree of myth-making around what exactly went on, so take everything that follows lightly. Telegram was originally launched as a side project by the Durov brothers, with Nikolai handling the coding and Pavel as CEO, while both were at VK.
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