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Хохолков. НРФ-2024 для рассылки.pdf
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В этом посте презентация, которую показывал и озвучивал на Национальном рекламном форуме.

В зале небольшие экраны и не все было видно, хотя слышно😁

Зы.Давнишним подписчикам многое озвученное уже известно.

#adv



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В этом посте презентация, которую показывал и озвучивал на Национальном рекламном форуме.

В зале небольшие экраны и не все было видно, хотя слышно😁

Зы.Давнишним подписчикам многое озвученное уже известно.

#adv

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It is unclear who runs the account, although Russia's official Ministry of Foreign Affairs Twitter account promoted the Telegram channel on Saturday and claimed it was operated by "a group of experts & journalists." What distinguishes the app from competitors is its use of what's known as channels: Public or private feeds of photos and videos that can be set up by one person or an organization. The channels have become popular with on-the-ground journalists, aid workers and Ukrainian President Volodymyr Zelenskyy, who broadcasts on a Telegram channel. The channels can be followed by an unlimited number of people. Unlike Facebook, Twitter and other popular social networks, there is no advertising on Telegram and the flow of information is not driven by an algorithm. At its heart, Telegram is little more than a messaging app like WhatsApp or Signal. But it also offers open channels that enable a single user, or a group of users, to communicate with large numbers in a method similar to a Twitter account. This has proven to be both a blessing and a curse for Telegram and its users, since these channels can be used for both good and ill. Right now, as Wired reports, the app is a key way for Ukrainians to receive updates from the government during the invasion. Multiple pro-Kremlin media figures circulated the post's false claims, including prominent Russian journalist Vladimir Soloviev and the state-controlled Russian outlet RT, according to the DFR Lab's report. False news often spreads via public groups, or chats, with potentially fatal effects.
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