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Идея — огонь! Маркетинг кино и сериалов

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О премьере Squid Game в Лос-Анджелесе для фанатов (основная премьера прошла в Сеуле) мы узнали только по толпам людей в зеленых спортивных костюмах, разгуливающих по улицам.

Оказалось, Netflix устроил действительно эпический иммерсивный ивент.

Около 2 000 человек собрались в секретной локации, получили зеленые костюмы и наставления от звезд сериала, после чего побежали 5 километров по полосе препятствий. Призом для победителей стало приглашение на показ второго сезона. О выстрелах на улицах в этот вечер не сообщалось.

🔥Лучшие кейсы промо кино и сериалов

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Create: 2024-12-13
Last Update: 2024-12-23 15:26:48

О премьере Squid Game в Лос-Анджелесе для фанатов (основная премьера прошла в Сеуле) мы узнали только по толпам людей в зеленых спортивных костюмах, разгуливающих по улицам.

Оказалось, Netflix устроил действительно эпический иммерсивный ивент.

Около 2 000 человек собрались в секретной локации, получили зеленые костюмы и наставления от звезд сериала, после чего побежали 5 километров по полосе препятствий. Призом для победителей стало приглашение на показ второго сезона. О выстрелах на улицах в этот вечер не сообщалось.

🔥Лучшие кейсы промо кино и сериалов

BY Идея — огонь! Маркетинг кино и сериалов

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Date: 2024-12-23|

On Telegram’s website, it says that Pavel Durov “supports Telegram financially and ideologically while Nikolai (Duvov)’s input is technological.” Currently, the Telegram team is based in Dubai, having moved around from Berlin, London and Singapore after departing Russia. Meanwhile, the company which owns Telegram is registered in the British Virgin Islands. Stocks dropped on Friday afternoon, as gains made earlier in the day on hopes for diplomatic progress between Russia and Ukraine turned to losses. Technology stocks were hit particularly hard by higher bond yields. One thing that Telegram now offers to all users is the ability to “disappear” messages or set remote deletion deadlines. That enables users to have much more control over how long people can access what you’re sending them. Given that Russian law enforcement officials are reportedly (via Insider) stopping people in the street and demanding to read their text messages, this could be vital to protect individuals from reprisals. At this point, however, Durov had already been working on Telegram with his brother, and further planned a mobile-first social network with an explicit focus on anti-censorship. Later in April, he told TechCrunch that he had left Russia and had “no plans to go back,” saying that the nation was currently “incompatible with internet business at the moment.” He added later that he was looking for a country that matched his libertarian ideals to base his next startup. At its heart, Telegram is little more than a messaging app like WhatsApp or Signal. But it also offers open channels that enable a single user, or a group of users, to communicate with large numbers in a method similar to a Twitter account. This has proven to be both a blessing and a curse for Telegram and its users, since these channels can be used for both good and ill. Right now, as Wired reports, the app is a key way for Ukrainians to receive updates from the government during the invasion.
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