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Участвуя в социальных проектах, бренды усиливают лояльность аудитории, повышают доверие и делают вклад в общественное развитие, что в долгосрочной перспективе помогает укрепить их конкурентное преимущество. Рассказываем про несколько интересных общественных инициатив российских компаний.

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Участвуя в социальных проектах, бренды усиливают лояльность аудитории, повышают доверие и делают вклад в общественное развитие, что в долгосрочной перспективе помогает укрепить их конкурентное преимущество. Рассказываем про несколько интересных общественных инициатив российских компаний.

#sm_креативы

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"The argument from Telegram is, 'You should trust us because we tell you that we're trustworthy,'" Maréchal said. "It's really in the eye of the beholder whether that's something you want to buy into." The channel appears to be part of the broader information war that has developed following Russia's invasion of Ukraine. The Kremlin has paid Russian TikTok influencers to push propaganda, according to a Vice News investigation, while ProPublica found that fake Russian fact check videos had been viewed over a million times on Telegram. Such instructions could actually endanger people — citizens receive air strike warnings via smartphone alerts. "Your messages about the movement of the enemy through the official chatbot … bring new trophies every day," the government agency tweeted. Either way, Durov says that he withdrew his resignation but that he was ousted from his company anyway. Subsequently, control of the company was reportedly handed to oligarchs Alisher Usmanov and Igor Sechin, both allegedly close associates of Russian leader Vladimir Putin.
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