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Плохо выстроенные коммуникации — скрытый тормоз для бизнеса. Они становятся причиной снижения эффективности и конкурентоспособности компаний. Почему это происходит, какие убытки несет российский бизнес и что поможет улучшить ситуацию?

Центр коммуникаций и цифровых решений СКОЛКОВО вместе с проектом «Большие идеи» изучили мнения более 400 представителей российских компаний из различных отраслей экономики, чтобы ответить на эти вопросы. В карточках — ключевые выводы.

#маркетинг_коммуникации

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Create: 2024-12-20
Last Update: 2024-12-22 16:53:33

Плохо выстроенные коммуникации — скрытый тормоз для бизнеса. Они становятся причиной снижения эффективности и конкурентоспособности компаний. Почему это происходит, какие убытки несет российский бизнес и что поможет улучшить ситуацию?

Центр коммуникаций и цифровых решений СКОЛКОВО вместе с проектом «Большие идеи» изучили мнения более 400 представителей российских компаний из различных отраслей экономики, чтобы ответить на эти вопросы. В карточках — ключевые выводы.

#маркетинг_коммуникации

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Date: 2024-12-22|

"We're seeing really dramatic moves, and it's all really tied to Ukraine right now, and in a secondary way, in terms of interest rates," Octavio Marenzi, CEO of Opimas, told Yahoo Finance Live on Thursday. "This war in Ukraine is going to give the Fed the ammunition, the cover that it needs, to not raise interest rates too quickly. And I think Jay Powell is a very tepid sort of inflation fighter and he's not going to do as much as he needs to do to get that under control. And this seems like an excuse to kick the can further down the road still and not do too much too soon." Ukrainian forces successfully attacked Russian vehicles in the capital city of Kyiv thanks to a public tip made through the encrypted messaging app Telegram, Ukraine's top law-enforcement agency said on Tuesday. "Someone posing as a Ukrainian citizen just joins the chat and starts spreading misinformation, or gathers data, like the location of shelters," Tsekhanovska said, noting how false messages have urged Ukrainians to turn off their phones at a specific time of night, citing cybersafety. Continuing its crackdown against entities allegedly involved in a front-running scam using messaging app Telegram, Sebi on Thursday carried out search and seizure operations at the premises of eight entities in multiple locations across the country. Overall, extreme levels of fear in the market seems to have morphed into something more resembling concern. For example, the Cboe Volatility Index fell from its 2022 peak of 36, which it hit Monday, to around 30 on Friday, a sign of easing tensions. Meanwhile, while the price of WTI crude oil slipped from Sunday’s multiyear high $130 of barrel to $109 a pop. Markets have been expecting heavy restrictions on Russian oil, some of which the U.S. has already imposed, and that would reduce the global supply and bring about even more burdensome inflation.
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