Okkam Creative проанализировали разницу восприятия рекламы аудиторией до и после 45 лет
В Okkam Creative решили проверить универсальную эффективность креативов: изучить, как взрослое поколение реагируeт на рекламу, нацеленную на миллениалов. Если креативы в основном создаются с фокусом на ЦА от 25 до 44 лет, будут ли они так же хорошо работать для более взрослой аудитории?
Okkam Creative проанализировали разницу восприятия рекламы аудиторией до и после 45 лет
В Okkam Creative решили проверить универсальную эффективность креативов: изучить, как взрослое поколение реагируeт на рекламу, нацеленную на миллениалов. Если креативы в основном создаются с фокусом на ЦА от 25 до 44 лет, будут ли они так же хорошо работать для более взрослой аудитории?
Anastasia Vlasova/Getty Images In the past, it was noticed that through bulk SMSes, investors were induced to invest in or purchase the stocks of certain listed companies. "We're seeing really dramatic moves, and it's all really tied to Ukraine right now, and in a secondary way, in terms of interest rates," Octavio Marenzi, CEO of Opimas, told Yahoo Finance Live on Thursday. "This war in Ukraine is going to give the Fed the ammunition, the cover that it needs, to not raise interest rates too quickly. And I think Jay Powell is a very tepid sort of inflation fighter and he's not going to do as much as he needs to do to get that under control. And this seems like an excuse to kick the can further down the road still and not do too much too soon." There was another possible development: Reuters also reported that Ukraine said that Belarus could soon join the invasion of Ukraine. However, the AFP, citing a Pentagon official, said the U.S. hasn’t yet seen evidence that Belarusian troops are in Ukraine.
from jp
