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Новый кампейн Dior Beauty

Куршевель, après-ski, французский инфлюенсер Лена Мафуффа. Dior использует проверенную годами формулу увеличения продаж: тренд, знаменитость, entry-level products* — и вот вы уже на вершине виральности.

Прибыль компании за этот год составила €7,58 млрд, причем 20% — в сегменте Beauty. Несмотря на общее снижение продаж люксовых брендов на 2% (на секундочку, €363 млрд), интерес к индустрии красоты растет. Так что ставка Dior точно сыграла.

* Entry-level products — самые недорогие продукты люксовых брендов, их еще называют «входной точкой».

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14.5K viewsDec 23 at 11:00

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Create: 2024-12-23
Last Update: 2024-12-26 23:04:42

Новый кампейн Dior Beauty

Куршевель, après-ski, французский инфлюенсер Лена Мафуффа. Dior использует проверенную годами формулу увеличения продаж: тренд, знаменитость, entry-level products* — и вот вы уже на вершине виральности.

Прибыль компании за этот год составила €7,58 млрд, причем 20% — в сегменте Beauty. Несмотря на общее снижение продаж люксовых брендов на 2% (на секундочку, €363 млрд), интерес к индустрии красоты растет. Так что ставка Dior точно сыграла.

* Entry-level products — самые недорогие продукты люксовых брендов, их еще называют «входной точкой».

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Telegram | DID YOU KNOW?

Date: 2024-12-26|

Asked about its stance on disinformation, Telegram spokesperson Remi Vaughn told AFP: "As noted by our CEO, the sheer volume of information being shared on channels makes it extremely difficult to verify, so it's important that users double-check what they read." At its heart, Telegram is little more than a messaging app like WhatsApp or Signal. But it also offers open channels that enable a single user, or a group of users, to communicate with large numbers in a method similar to a Twitter account. This has proven to be both a blessing and a curse for Telegram and its users, since these channels can be used for both good and ill. Right now, as Wired reports, the app is a key way for Ukrainians to receive updates from the government during the invasion. Under the Sebi Act, the regulator has the power to carry out search and seizure of books, registers, documents including electronics and digital devices from any person associated with the securities market. "The inflation fire was already hot and now with war-driven inflation added to the mix, it will grow even hotter, setting off a scramble by the world’s central banks to pull back their stimulus earlier than expected," Chris Rupkey, chief economist at FWDBONDS, wrote in an email. "A spike in inflation rates has preceded economic recessions historically and this time prices have soared to levels that once again pose a threat to growth." On Feb. 27, however, he admitted from his Russian-language account that "Telegram channels are increasingly becoming a source of unverified information related to Ukrainian events."
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