Российские банки активно вкладывались в рекламу в этом году: лидеры роста по расходам – «Сбер» и «Тинькофф» (данные Starlink). Также в рейтинг крупнейших рекламодателей попали «Альфа-Банк», ВТБ и «Совкомбанк», но они наращивают расходы не так активно.
По размеру бюджета «Сбер» очень заметно выделяется на фоне других крупных компаний: за девять месяцев 2023 банк потратил на офлайн-рекламу примерно в 4 раза больше.
Российские банки активно вкладывались в рекламу в этом году: лидеры роста по расходам – «Сбер» и «Тинькофф» (данные Starlink). Также в рейтинг крупнейших рекламодателей попали «Альфа-Банк», ВТБ и «Совкомбанк», но они наращивают расходы не так активно.
По размеру бюджета «Сбер» очень заметно выделяется на фоне других крупных компаний: за девять месяцев 2023 банк потратил на офлайн-рекламу примерно в 4 раза больше.
Stocks closed in the red Friday as investors weighed upbeat remarks from Russian President Vladimir Putin about diplomatic discussions with Ukraine against a weaker-than-expected print on U.S. consumer sentiment. Russians and Ukrainians are both prolific users of Telegram. They rely on the app for channels that act as newsfeeds, group chats (both public and private), and one-to-one communication. Since the Russian invasion of Ukraine, Telegram has remained an important lifeline for both Russians and Ukrainians, as a way of staying aware of the latest news and keeping in touch with loved ones. The company maintains that it cannot act against individual or group chats, which are “private amongst their participants,” but it will respond to requests in relation to sticker sets, channels and bots which are publicly available. During the invasion of Ukraine, Pavel Durov has wrestled with this issue a lot more prominently than he has before. Channels like Donbass Insider and Bellum Acta, as reported by Foreign Policy, started pumping out pro-Russian propaganda as the invasion began. So much so that the Ukrainian National Security and Defense Council issued a statement labeling which accounts are Russian-backed. Ukrainian officials, in potential violation of the Geneva Convention, have shared imagery of dead and captured Russian soldiers on the platform. Artem Kliuchnikov and his family fled Ukraine just days before the Russian invasion. For example, WhatsApp restricted the number of times a user could forward something, and developed automated systems that detect and flag objectionable content.
from kr
