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Нильсен: FMCG'25. Как изменятся покупатель, бренды и ритейл?

🟣Эволюция рынка Российского ритейла
🟠Покупательские тренды'25
🟣Развивающиеся ниши и технологии
🟠Стратегии ритейлеров и производителей

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#тренды25
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Нильсен: FMCG'25. Как изменятся покупатель, бренды и ритейл?

🟣Эволюция рынка Российского ритейла
🟠Покупательские тренды'25
🟣Развивающиеся ниши и технологии
🟠Стратегии ритейлеров и производителей

В формате видео здесь.
#тренды25

BY BRANDятина


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On Feb. 27, however, he admitted from his Russian-language account that "Telegram channels are increasingly becoming a source of unverified information related to Ukrainian events." Telegram boasts 500 million users, who share information individually and in groups in relative security. But Telegram's use as a one-way broadcast channel — which followers can join but not reply to — means content from inauthentic accounts can easily reach large, captive and eager audiences. The perpetrators use various names to carry out the investment scams. They may also impersonate or clone licensed capital market intermediaries by using the names, logos, credentials, websites and other details of the legitimate entities to promote the illegal schemes. Pavel Durov, Telegram's CEO, is known as "the Russian Mark Zuckerberg," for co-founding VKontakte, which is Russian for "in touch," a Facebook imitator that became the country's most popular social networking site. He said that since his platform does not have the capacity to check all channels, it may restrict some in Russia and Ukraine "for the duration of the conflict," but then reversed course hours later after many users complained that Telegram was an important source of information.
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