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Зачем нужна бренд-платформа?

Продолжаем структурировать информацию по следам вебинара Юлии Выдолоб «Секреты успешных брендов: как сформулировать и транслировать свои смыслы». Сегодня сосредоточимся на бренд-платформе — важном документе для любого бренда. Начнем с главного: а зачем вообще нужна бренд-платформа? Листайте карточки.

Мы разработали разные подходы к созданию бренд-платформы в зависимости от стадии развития вашего бренда, напишите нам в бот @Connect_the_Dots_bot — и мы пришлем все детали!

#этонадознать
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Зачем нужна бренд-платформа?

Продолжаем структурировать информацию по следам вебинара Юлии Выдолоб «Секреты успешных брендов: как сформулировать и транслировать свои смыслы». Сегодня сосредоточимся на бренд-платформе — важном документе для любого бренда. Начнем с главного: а зачем вообще нужна бренд-платформа? Листайте карточки.

Мы разработали разные подходы к созданию бренд-платформы в зависимости от стадии развития вашего бренда, напишите нам в бот @Connect_the_Dots_bot — и мы пришлем все детали!

#этонадознать

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Overall, extreme levels of fear in the market seems to have morphed into something more resembling concern. For example, the Cboe Volatility Index fell from its 2022 peak of 36, which it hit Monday, to around 30 on Friday, a sign of easing tensions. Meanwhile, while the price of WTI crude oil slipped from Sunday’s multiyear high $130 of barrel to $109 a pop. Markets have been expecting heavy restrictions on Russian oil, some of which the U.S. has already imposed, and that would reduce the global supply and bring about even more burdensome inflation. WhatsApp, a rival messaging platform, introduced some measures to counter disinformation when Covid-19 was first sweeping the world. The perpetrators use various names to carry out the investment scams. They may also impersonate or clone licensed capital market intermediaries by using the names, logos, credentials, websites and other details of the legitimate entities to promote the illegal schemes. Telegram, which does little policing of its content, has also became a hub for Russian propaganda and misinformation. Many pro-Kremlin channels have become popular, alongside accounts of journalists and other independent observers. These entities are reportedly operating nine Telegram channels with more than five million subscribers to whom they were making recommendations on selected listed scrips. Such recommendations induced the investors to deal in the said scrips, thereby creating artificial volume and price rise.
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Зачем нужна бренд-платформа?

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