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«Праздник к нам приходит»: история самой новогодней рекламы Coca-Cola

Каждый год мы ждем не только снежные пейзажи и праздничную атмосферу, но и эту известную рекламу. Яркие грузовики, мерцающие огнями, и мелодия, которая стала символом праздника.

Но как эта реклама появилась и почему стала такой популярной?

#изисториирекламы@maercompany



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«Праздник к нам приходит»: история самой новогодней рекламы Coca-Cola

Каждый год мы ждем не только снежные пейзажи и праздничную атмосферу, но и эту известную рекламу. Яркие грузовики, мерцающие огнями, и мелодия, которая стала символом праздника.

Но как эта реклама появилась и почему стала такой популярной?

#изисториирекламы@maercompany

BY Константин Майор | MAER












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Investors took profits on Friday while they could ahead of the weekend, explained Tom Essaye, founder of Sevens Report Research. Saturday and Sunday could easily bring unfortunate news on the war front—and traders would rather be able to sell any recent winnings at Friday’s earlier prices than wait for a potentially lower price at Monday’s open. Additionally, investors are often instructed to deposit monies into personal bank accounts of individuals who claim to represent a legitimate entity, and/or into an unrelated corporate account. To lend credence and to lure unsuspecting victims, perpetrators usually claim that their entity and/or the investment schemes are approved by financial authorities. This ability to mix the public and the private, as well as the ability to use bots to engage with users has proved to be problematic. In early 2021, a database selling phone numbers pulled from Facebook was selling numbers for $20 per lookup. Similarly, security researchers found a network of deepfake bots on the platform that were generating images of people submitted by users to create non-consensual imagery, some of which involved children. Official government accounts have also spread fake fact checks. An official Twitter account for the Russia diplomatic mission in Geneva shared a fake debunking video claiming without evidence that "Western and Ukrainian media are creating thousands of fake news on Russia every day." The video, which has amassed almost 30,000 views, offered a "how-to" spot misinformation. "This time we received the coordinates of enemy vehicles marked 'V' in Kyiv region," it added.
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