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«Не просто смена имиджа, а переосмысление ценностей».

В 2024 году многие компании обновили свои логотипы.
У кого-то получилось смело и своевременно, а кто-то так и не нашёл баланс между наследием и современностью.

Обычно эксперты Школы дизайна НИУ ВШЭ дают оценку этим изменениям, но этот раз особый — подводим итоги и выбираем лучшие и худшие редизайны за весь год. Мнения разделились!



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«Не просто смена имиджа, а переосмысление ценностей».

В 2024 году многие компании обновили свои логотипы.
У кого-то получилось смело и своевременно, а кто-то так и не нашёл баланс между наследием и современностью.

Обычно эксперты Школы дизайна НИУ ВШЭ дают оценку этим изменениям, но этот раз особый — подводим итоги и выбираем лучшие и худшие редизайны за весь год. Мнения разделились!

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Apparently upbeat developments in Russia's discussions with Ukraine helped at least temporarily send investors back into risk assets. Russian President Vladimir Putin said during a meeting with his Belarusian counterpart Alexander Lukashenko that there were "certain positive developments" occurring in the talks with Ukraine, according to a transcript of their meeting. Putin added that discussions were happening "almost on a daily basis." Asked about its stance on disinformation, Telegram spokesperson Remi Vaughn told AFP: "As noted by our CEO, the sheer volume of information being shared on channels makes it extremely difficult to verify, so it's important that users double-check what they read." Russians and Ukrainians are both prolific users of Telegram. They rely on the app for channels that act as newsfeeds, group chats (both public and private), and one-to-one communication. Since the Russian invasion of Ukraine, Telegram has remained an important lifeline for both Russians and Ukrainians, as a way of staying aware of the latest news and keeping in touch with loved ones. Channels are not fully encrypted, end-to-end. All communications on a Telegram channel can be seen by anyone on the channel and are also visible to Telegram. Telegram may be asked by a government to hand over the communications from a channel. Telegram has a history of standing up to Russian government requests for data, but how comfortable you are relying on that history to predict future behavior is up to you. Because Telegram has this data, it may also be stolen by hackers or leaked by an internal employee. Telegram was co-founded by Pavel and Nikolai Durov, the brothers who had previously created VKontakte. VK is Russia’s equivalent of Facebook, a social network used for public and private messaging, audio and video sharing as well as online gaming. In January, SimpleWeb reported that VK was Russia’s fourth most-visited website, after Yandex, YouTube and Google’s Russian-language homepage. In 2016, Forbes’ Michael Solomon described Pavel Durov (pictured, below) as the “Mark Zuckerberg of Russia.”
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