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Замолвлю словечко за региональный пиар

Коллеги подняли вопрос того, что при задачке стать первыми по медиаиндексу среди конкурентов нужно сосредоточиться только на работе с tier-1.

По своему опыту скажу, что такую цель можно выполнить не только Ведомостями и Коммерсантом едиными, но и за счёт массового и регулярного размещения в ключевых региональных СМИ. Просто делать это нужно почти ежедневно и во всех (ну или в большинстве) регионах одновременно.

Все мы понимаем, что в этом случае ресурсов нужно несопоставимо больше. И навряд ли хоть одно агентство в нашей стране без инхаус-специалистов на местах с такой нетривиальной задачкой справится 🤷‍♀️



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Замолвлю словечко за региональный пиар

Коллеги подняли вопрос того, что при задачке стать первыми по медиаиндексу среди конкурентов нужно сосредоточиться только на работе с tier-1.

По своему опыту скажу, что такую цель можно выполнить не только Ведомостями и Коммерсантом едиными, но и за счёт массового и регулярного размещения в ключевых региональных СМИ. Просто делать это нужно почти ежедневно и во всех (ну или в большинстве) регионах одновременно.

Все мы понимаем, что в этом случае ресурсов нужно несопоставимо больше. И навряд ли хоть одно агентство в нашей стране без инхаус-специалистов на местах с такой нетривиальной задачкой справится 🤷‍♀️

BY Будни пиарщика | Канал о региональной рекламе


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Telegram has become more interventionist over time, and has steadily increased its efforts to shut down these accounts. But this has also meant that the company has also engaged with lawmakers more generally, although it maintains that it doesn’t do so willingly. For instance, in September 2021, Telegram reportedly blocked a chat bot in support of (Putin critic) Alexei Navalny during Russia’s most recent parliamentary elections. Pavel Durov was quoted at the time saying that the company was obliged to follow a “legitimate” law of the land. He added that as Apple and Google both follow the law, to violate it would give both platforms a reason to boot the messenger from its stores. The company maintains that it cannot act against individual or group chats, which are “private amongst their participants,” but it will respond to requests in relation to sticker sets, channels and bots which are publicly available. During the invasion of Ukraine, Pavel Durov has wrestled with this issue a lot more prominently than he has before. Channels like Donbass Insider and Bellum Acta, as reported by Foreign Policy, started pumping out pro-Russian propaganda as the invasion began. So much so that the Ukrainian National Security and Defense Council issued a statement labeling which accounts are Russian-backed. Ukrainian officials, in potential violation of the Geneva Convention, have shared imagery of dead and captured Russian soldiers on the platform. Soloviev also promoted the channel in a post he shared on his own Telegram, which has 580,000 followers. The post recommended his viewers subscribe to "War on Fakes" in a time of fake news. The War on Fakes channel has repeatedly attempted to push conspiracies that footage from Ukraine is somehow being falsified. One post on the channel from February 24 claimed without evidence that a widely viewed photo of a Ukrainian woman injured in an airstrike in the city of Chuhuiv was doctored and that the woman was seen in a different photo days later without injuries. The post, which has over 600,000 views, also baselessly claimed that the woman's blood was actually makeup or grape juice. Following this, Sebi, in an order passed in January 2022, established that the administrators of a Telegram channel having a large subscriber base enticed the subscribers to act upon recommendations that were circulated by those administrators on the channel, leading to significant price and volume impact in various scrips.
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