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Собрал самые полезные свои посты о теории и практике PR, написанные с момента старта канала в 2021 году. 14 материалов с выжимкой из всего моего опыта в коммуникациях:

Про оценку эффективности PR
Про антикризисное реагирование
Про разработку PR-стратегии
Идеальное определение пиара
Как «оригинальные» написания брендов создают всем проблемы (+ вторая часть)
Когда нужны и не нужны PR-агентства
Про типичный состав жюри на разных премиях
Как получить работу мечты в PR
Нюансы коллабораций в пиаре
Вредные советы PR-директору по коммуникации с сотрудниками
Пять советов, как выиграть PR-премию
Как пиарщику самому стать спикером для СМИ
Почему пиарщикам не стоит приукрашивать свою должность

Бонус: история появления языкового уродца «пяр»

BY Елена Круглова. ShexPR


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Telegram | DID YOU KNOW?

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Pavel Durov, a billionaire who embraces an all-black wardrobe and is often compared to the character Neo from "the Matrix," funds Telegram through his personal wealth and debt financing. And despite being one of the world's most popular tech companies, Telegram reportedly has only about 30 employees who defer to Durov for most major decisions about the platform. The account, "War on Fakes," was created on February 24, the same day Russian President Vladimir Putin announced a "special military operation" and troops began invading Ukraine. The page is rife with disinformation, according to The Atlantic Council's Digital Forensic Research Lab, which studies digital extremism and published a report examining the channel. "There are several million Russians who can lift their head up from propaganda and try to look for other sources, and I'd say that most look for it on Telegram," he said. On December 23rd, 2020, Pavel Durov posted to his channel that the company would need to start generating revenue. In early 2021, he added that any advertising on the platform would not use user data for targeting, and that it would be focused on “large one-to-many channels.” He pledged that ads would be “non-intrusive” and that most users would simply not notice any change. It is unclear who runs the account, although Russia's official Ministry of Foreign Affairs Twitter account promoted the Telegram channel on Saturday and claimed it was operated by "a group of experts & journalists."
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Telegram Елена Круглова. ShexPR
FROM American